Unit 1 International Trade 国际贸易
Text A Don't Fence Me Out!
Text B Bush Administration Seeks to Lower Trade Barriers with Latin America
Supplementary Reading Free Trade or Fair Trade
Unit 2 International Finance 国际金融
Text A The Stock Market
Text B Banking
Supplementary Reading Foreign Exchange
Unit 3 International Investment and Credit 国际投资与信贷
Text A Environment,Trade,and Investment
TextB The Benefits of Foreign DirectInvestment to Host Countries
Supplementary Reading How to Launch a Business Abroad
Unit 4 International Marketing 国际营销
Text A Chasing King Apple
Text B Geely Buys Volvo
Supplementary Reading The Five W'S ofMarketing
Unit 5 Business Elite 商务精英
Text A Dell:Hero Comes Back
Text B Ann Moore:The CEO ofTime
Supplementary Reading The Resurrection of Steve Jobs
Unit 6 ECommerce 电子商务
Text A Online Grocers:Keep on Trucking
Text B The Alibaba E-Commerce Empire
Supplementary Reading Online Shopping:Selling Becomes Sociable
Unit 7 Securities and Insurance 证券与保险
Text A E-Insurance for the Digital Age
Text B The Second Coming of'Safer'Securities
Supplementary Reading Recession Hits Social Security
Projections
Unit 8 Tertiary Industry 第三产业
Text A Graduate to Tertiary Sector
Text B Toward Culture of Quality
Supplementary Reading Few Hands Make Work Light
Unit 9 Economic Globalization and Multinational Corporation
经济全球化和跨国公司
Text A Do Multinationals Really Understand Globalization?
Text B Globalization:After the Recession
Supplementary Reading Time to Bring U.S.Corporate
Profits Home
Unit 10 Economic Crisis 经济危机
Text A US Subpfime Mortgage Crisis
Text B Dismal Science——Paul Krugman'S London lectures
Supplementary Reading Fatalism VS.Fetishism
How will developing countries grow after the financial crisis?
Unit 11 Business and Environment Protection 商业与环保
Text A The Bubble Car Is Back
Text B Less Smoke.Less Ire
……
Unit 12 国际商业组织
Unit 13 就业与人员安置
Unit 14 商业伦理与企业社会责任
Unit 15 广告与宣传
常用词汇
参考文献