Unit One Operations Strategy
Part One Theory
Text A Operations Strategyan Overview
Text B Competitive Priorities
Part Two Practice
Part Three Supplement
Four Steps to Find New Customers
Unit Two Corporate Culture
Part One Theory
Text A Culture：Your Environment for People at Work
Text B How Toyota Is Rejuvenating the Idea of Corporate Culture
Part Two Practice
Part Three Supplement
Create a Positive Corporate Culture
Unit Three Human Resource Management
Part One Theory
Text A Human Resource Management
Text B Performance Appraisal
Part Two Practice
Part Three Supplement
"Peter" and "Deborah" Are Top CEO Names
Unit Four International Marketing
Part One Theory
Text A Marketing
Text B Intemet Marketing
Part Two Practice
Part Three Supplement
Web Marketing Strategy
Unit Five Ecommerce
Part One Theory
Text A Electronic Commerce
Text B Online Shopping
Part Two Practice
Part Three Supplement
Soiling Online Can Create New Income Streams
Unit Six Financing
Part One Theory
Text A Corporate Finance
Text B Asian-Pacific Companies Take Equities Route to Refinance
Part Two Practice
Part Three Supplement
China's Banks in Drive to Boost Funds
Unit Seven Foreign Exchange Market
Part One Theory
Text A Foreign Exchange Market
Text B World Bank and IMF at Odds over Hot Money Flows
Part Two Practice
Part Three Supplement
The Dispute of the Exchange Rate between USA and China
Unit Eight International Logistics
Part One Theoryj
Text A Logistics
Text B Supply Chain Management
Part Two Practice
Part Three Supplement
DHL Signs EUR 17 mContract with Skanska
Unit Nine Intemarlonal Trade
Part One Theory
Text A Intemational Trade
Text B Economics of Free Trade
Part Two Practice
Part Three Supplement
Trade Barriers
Unit Ten Crosscultural Communication
Part One Theory
Text A Pbtential Hot Spots in Crosscultural Communication
Text B Crosscultural Solutions for International Business
Part Two Practice
Part Three Supplement
Communicating in a Diverse Workplace
Unit Eleven Improvement and Innovation
Part One Theory
Text A Business Process Improvement
Tlext B Business Innovation
Part Two Practice
Part Three Supplement
Innovation Can Reduce Impact of Global Crisis
Unit Twelve Intellectual Property
Part One Theory
Text A What Is Intellectual Property?
Text B Patent and／or Trademark That New Product
Part Two Practice
Part Three Supplement
US and UK Highlight Progress on Patents Cooperation
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