U n i t 1
Strategy and Marketing
战略与市场营销
Textl TheEssenceofStrategy2
Text 2 A New Hewlett-Packard18
Text 3 One Country．Two Colas30
Text 4 Turn Customer Input into Innovation3 7
Text 5 Seven-Step Decision Making Process53
Text 6 Five Company Principles Based on Behavioral Science65
U n i t 2
Accounting and Financing
会计与金融
Text 1 Cutting Costs Without Drawing Blood84
Text 2 The Last Great Bull Market98
Text 3 Fortune Investor Recession-Proofing Your Portfolio1 06
Text4 CostAccountinginProfessionalExaminations114
Text 5 Enron"S Failed Power Play124
Text 6 Political Ties Aid Sino-EU Trade140
U n i t 3
Economy and Laws
经济与法律
148Text 1 Gateways for the Global Economy
l 60Text 2 The Asian Crisis：The Miracle Unravels
170Text 3 The Case for Britain PLC
186Text4 CrossingState Lines
198Text 5 The Legal Horrors of Truth-in-Hiring Lawsuits
208Text6 ManagingSARSEconomicFallout
U n i t 4
Culture and Human Resources
文化与人力资源管理
220Textl ReconcilableDifferences
238Text 2 Hiring the Overqualified
251Text 3 How Are Companies Keeping the Employees They Want?
263Text 4 New Ways to Pay
278Text 5 Warming the Cold Heart of Business
292Text 6 Decisive Impacts of Building up Public Service Oriented Government on China"s Reform Process
300Vocabulary
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