管理行业英语（附送光盘1张）

　　前言
　　Unit 1 SocioeconomicAgent
　　Listening
　　Situation 1 Interviewing for a job as a sales representative
　　Situation 2 Preparing for a good job interview
　　Speaking
　　Situation 3 Asking about a job opening
　　Situation 4 Attending a job interview
　　Reading
　　Passage 1 How Does Fiscal Policy Work？
　　Passage 2 Internet Businesses： Another Digital Gold Rush
　　Writing A Resume
　　Unit 2 Foreign Trade Enterprise
　　Listening
　　Situation 1 Introducing a job
　　Situation 2 Describing a job of an international trade specialist
　　Speaking
　　Situation 3 Discussing a business plan
　　Situation 4 Talking about the details of a sole agency agreement
　　Reading
　　Passage 1 Sales/Purchase Contract
　　Passage 2 New I ight into Trends of Chinese Footwear Industry
　　Writing A Letter of Job Application
　　Unit 3 Manufacturing Enterprise
　　Listening
　　Situation 1 Meeting a foreign guest at the airport
　　Situation 2 Making a welcoming speech
　　Speaking
　　Situation 3 Arranging the hotel
　　Situation 4 Receiving a foreign guest at a dinner party
　　Reading
　　Passage 1 Markets and Marketing
　　Passage 2 Automotive Industry in the People‘s Republic of China
　　Writing
　　Sample 1 A Letter of Enquiry
　　Sample 2 A Letter of Reply
　　Unit 4 Corporate Structure
　　Listening
　　Situation 1 Introducing a company
　　Situation 2 Creating a company profile
　　Speaking
　　Situation 3 Making an appointment with client for lunch
　　Situation 4 Making an appointment with client for business
　　Reading
　　Passage 1 Corporate Governance
　　Passage 2 Chief Executive Officer
　　Writing
　　Sample 1 A Letter of Order
　　Sample 2 Acknowledgement
　　Unit 5 Corporate Culture
　　Listening
　　Situation 1 Showing a customer around a toy show
　　Situation 2 Creating a business video--a virtual company tour
　　Speaking
　　Situation 3 Showing the customer around the factory
　　Situation 4 Asking for more information
　　Reading
　　Passage 1 Fortune 500
　　Passage 2 Women CEOs
　　Writing
　　Sample 1 Complaint Letter
　　Sample 2 Reply to a Complaint Letter
　　Unit 6 International Economic Cooperation
　　Listening
　　Situation 1 Introducing new products to a potential client
　　Situation 2 Getting better prepared for product introduction
　　Speaking
　　Situation 3 Talking about joint venture with a foreign partner
　　Situation 4 Discussing cooperation with a foreign partner
　　Reading
　　Passage 1 Foreign Direct Investment
　　Passage 2 Driving Low Carbon Business
　　Writing Memo
　　Unit 7 International Market
　　Listening
　　Situation 1 Talking about marketing strategies for a new product
　　Situation 2 Planning a specific procurement process
　　Speaking
　　Situation 3 Asking for a 25% discount
　　Situation 4 Negotiating prices with a supplier
　　Reading
　　Passage 1 Commodity Markets
　　Passage 2 7 Ps of Services Marketing
　　Writing Workshop Agenda
　　Unit 8 The Situation and Development of the World Economy
　　Listening
　　Situation I Holding a dinner party for a client
　　Situation 2 Making an appreciative speech
　　Speaking
　　Situation 3 Picking up a client at the hotel
　　Situation 4 Seeing off the client at the airport
　　Reading
　　Passage 1 The World Economy： Pulling Apart
　　Passage 2 The World Economic Outlook
　　Writing An Abstract for a Thesis
　　参考答案
　　Glossary

　　《21世纪应用型本科教育行业英语系列教材：管理行业英语》的开发是在积极与专业课教师合作的基础上，针对应用型本科院校大学英语开设的拓展课程的教学需要进行设计的。　　《21世纪应用型本科教育行业英语系列教材：管理行业英语》突出行业职场交际所需要的英语知识与技能的训练，注重交际语言和技能的实用性、通用性、时效性、典型性和可模拟性。选用的材料反映该行业的发展史及其在技术应用方面的最新或重大成果。