机电行业英语(附送光盘1张)

目 录内容简介
Unit 1 The Career Path in Mechanical and Electrical Engineering
Listening
Situation 1 Talking about the career prospect
Situation 2 Getting better prepared for a job interview
Speaking
Situation 3 Asking about a job opening
Situation 4 Attending a job interview
Reading
Passage 1 The Career Path in Mechanical and Electrical Engineering
Passage 2 Automation Engineer Resume
Writing
Sample 1 A Letter of Job Application
Sample 2 A Resume
Unit 2 Mechatronics Engineering Technology
Ustening
Situation 1 Showing a visitor around the factory
Situation 2 Introducing the definition of mechatronics
Speaking
Situation 3 Visiting the production line
Situation 4 Talking about the workshop tour
Reading
Passage 1 The Introduction of Mechatronics
Passage 2 The General Introduction of Technology Tra fer Agreement
Writing
Sample 1 Abstract for Thesis ( 1 )
Sample 2 Abstract for Thesis (2)
Unit 3 Product Design and Development
Listening
Situation 1 Asking information about the National Undergraduate Electronic Design Contest
Situation 2 Getting better prepared for a design competition
Speaking
Situation 3 Interviewing a robot design contest winner
Situation 4 Introducing design ideas
Reading
Passage 1 Automotive Design
Passage 2 “Create the Future” Design Contest
Writing
Sample 1 A Letter of Inquiry
Sample 2 A Letter of Respo e
Unit 4 Artificial Intelligence and Machine Fault Diagnosis
Listening
Situation 1 Talking about the Intelligent Tra portation System
Situation 2 Introducing Artificial Intelligence
Speaking
Situation 3 Talking about the pre-shipment i pection of goods
Situation 4 Discussing the rei pection of goods
Reading
Passage 1 Intelligent Condition Monitoring and Fault Diagnosis System
Passage 2 Machine Fault Diagnosis
Writing
Sample 1 A Letter of Complaint
Sample 2 A Letter Responding to Complaint
Unit 5 The Operation, I tallation and Maintenance of Household Appliances
Listening
Situation l Inquiring about using an air conditioner
Situation 2 Handling simple repaisand maintenance
Speaking
Situation 3 Giving customesadvice on how to maintain a new refrigerator
Situation 4 Talking about how to improve the efficiency of a refrigerator
Reading
Passage 1 I talling a Central Air Conditioner
Passage 2 Keys to Produce User-friendly Manuals
Writing
Sample 1 Follow-up Sales Letter ( 1 )
Sample 2 Follow-up Sales Letter (2)
Unit 6 The Market Research of Mechanical and Electrical Products
Listening
Situation 1 Talking about the development of automotive engineering
Situation 2 Knowing better about the future of electric vehicles
Speaking
Situation 3 Marketing a second hand ear to a client
Situation 4 Visiting the Guangzhou International Automobile Exhibition
Reading
Passage 1 World Packaging Machinery Industry Forecasts
Passage 2 Rosy Prospects for China‘s Equipment Manufacturing Sector
Writing Sample An Agenda
Unit 7 Advertising, Sales and Marketing
Listening Situation 1 Inquiring about the price of machine tools
Situation 2 Talking about sales negotiation
Speaking Situation 3 Negotiating about terms of payment
Situation 4 Negotiating about the contract
Reading Passage 1 Green Marketing Ideas
Passage 2 Want one。’? Get it now
Writing Sample 1 Initial Order
Sample 2 Order Sheet
Unit 8 Entrepreneur Interviews
Listening
Situation 1 Tips for becoming a successful entrepreneur
Situation 2 Talking about company image
Speaking
Situation 3 Preparing for a press interview
Situation 4 Preparing for an interview with a famous female entrepreneur
Reading
Passage 1 Driving Innovation
Passage 2 Sustainable Ford Motor Company: An Interview with Bill Ford
Writing
Sample 1 Business Memorandum ( 1 )
Sample 2 Business Memorandum (2)
参考文献
Glossary
Listening
Situation 1 Talking about the career prospect
Situation 2 Getting better prepared for a job interview
Speaking
Situation 3 Asking about a job opening
Situation 4 Attending a job interview
Reading
Passage 1 The Career Path in Mechanical and Electrical Engineering
Passage 2 Automation Engineer Resume
Writing
Sample 1 A Letter of Job Application
Sample 2 A Resume
Unit 2 Mechatronics Engineering Technology
Ustening
Situation 1 Showing a visitor around the factory
Situation 2 Introducing the definition of mechatronics
Speaking
Situation 3 Visiting the production line
Situation 4 Talking about the workshop tour
Reading
Passage 1 The Introduction of Mechatronics
Passage 2 The General Introduction of Technology Tra fer Agreement
Writing
Sample 1 Abstract for Thesis ( 1 )
Sample 2 Abstract for Thesis (2)
Unit 3 Product Design and Development
Listening
Situation 1 Asking information about the National Undergraduate Electronic Design Contest
Situation 2 Getting better prepared for a design competition
Speaking
Situation 3 Interviewing a robot design contest winner
Situation 4 Introducing design ideas
Reading
Passage 1 Automotive Design
Passage 2 “Create the Future” Design Contest
Writing
Sample 1 A Letter of Inquiry
Sample 2 A Letter of Respo e
Unit 4 Artificial Intelligence and Machine Fault Diagnosis
Listening
Situation 1 Talking about the Intelligent Tra portation System
Situation 2 Introducing Artificial Intelligence
Speaking
Situation 3 Talking about the pre-shipment i pection of goods
Situation 4 Discussing the rei pection of goods
Reading
Passage 1 Intelligent Condition Monitoring and Fault Diagnosis System
Passage 2 Machine Fault Diagnosis
Writing
Sample 1 A Letter of Complaint
Sample 2 A Letter Responding to Complaint
Unit 5 The Operation, I tallation and Maintenance of Household Appliances
Listening
Situation l Inquiring about using an air conditioner
Situation 2 Handling simple repaisand maintenance
Speaking
Situation 3 Giving customesadvice on how to maintain a new refrigerator
Situation 4 Talking about how to improve the efficiency of a refrigerator
Reading
Passage 1 I talling a Central Air Conditioner
Passage 2 Keys to Produce User-friendly Manuals
Writing
Sample 1 Follow-up Sales Letter ( 1 )
Sample 2 Follow-up Sales Letter (2)
Unit 6 The Market Research of Mechanical and Electrical Products
Listening
Situation 1 Talking about the development of automotive engineering
Situation 2 Knowing better about the future of electric vehicles
Speaking
Situation 3 Marketing a second hand ear to a client
Situation 4 Visiting the Guangzhou International Automobile Exhibition
Reading
Passage 1 World Packaging Machinery Industry Forecasts
Passage 2 Rosy Prospects for China‘s Equipment Manufacturing Sector
Writing Sample An Agenda
Unit 7 Advertising, Sales and Marketing
Listening Situation 1 Inquiring about the price of machine tools
Situation 2 Talking about sales negotiation
Speaking Situation 3 Negotiating about terms of payment
Situation 4 Negotiating about the contract
Reading Passage 1 Green Marketing Ideas
Passage 2 Want one。’? Get it now
Writing Sample 1 Initial Order
Sample 2 Order Sheet
Unit 8 Entrepreneur Interviews
Listening
Situation 1 Tips for becoming a successful entrepreneur
Situation 2 Talking about company image
Speaking
Situation 3 Preparing for a press interview
Situation 4 Preparing for an interview with a famous female entrepreneur
Reading
Passage 1 Driving Innovation
Passage 2 Sustainable Ford Motor Company: An Interview with Bill Ford
Writing
Sample 1 Business Memorandum ( 1 )
Sample 2 Business Memorandum (2)
参考文献
Glossary
目 录内容简介
《21世纪应用型本科教育行业英语系列教材:机电行业英语》由八个单元组成,每个单元包括五个部分,即单元目标(Unit Objectives)、听与说(Let's Listen and Talk)、读与写(Let's Read and Write)、职场项目(Workplace Projeet)和职业沙龙(Career Salon)。书后附有练习答案、参考译文、听力会话和短文的文字材料及光盘。 《21世纪应用型本科教育行业英语系列教材:机电行业英语》以机电行业为背景,涉及的题材包括机电领域的职业前景、机电一体化技术概观、机电产品的开发设计、智能检测、安装与维护、市场调研、推广与销售以及世界著名企业家访谈录。
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