Chapter 1 Introduction1.1 Rationale for the Studyl1.2 Aim and Research Questions1.3 Data Collection and Methodology1.4 Organization of the BookChapter 2 Literature Review2.1 Aristotle's Ideas about Genre2.1.1 Literary Genre2.1.2 Rhetoric and Genrell2.1.3 Assessment2.2 Bakhtin's Theory of Speech Genres2.2.1 Utterance as the Real Unit of Speech Communication2.2.2 Genre as Type of Utterances2.2.3 The Dialogic Nature of Utterances and Genres2.2.4 Genre and Style2.2.5 Genre as Ideological Forms2.2.6 Assessment192.3 Genre in New Rhetoric2.3.1 Genre as Action-Based Discourse Classification2.3.2 Genre as Response to Recurrent Rhetorical Situations2.3.3 Meaningfulness of a Genre2.3.4 Cultural Basis of Genre2.3.5 Methodology2.3.6 Assessment2.4 Genre Studies in ESP2.4.1 Definition and Characteristics of Genre2.4.2 Genre in a Discourse Community2.4.3 Pre-genre and Genre Differences2.4.4 Schematic Structure2.4.5 Methodology2.4.6 Applications to ESP2.4.7 Assessment2.5 Genre Theory in SFL: Halliday and Hasan2.5.1 Halliday's Ideas of Genre2.5.2 Hasan's Theory of Genre2.5.3 Assessment2.6 Genre Theory in SFL: Martin and His Colleagues2.6.1 Definition of Genre2.6.2 The General Approach2.6.3 Theoretical Positioning of Genre2.6.4 Functional Parameters for Studying Genre2.6.5 Genre Structure2.6.6 Macro- Genre2.6.7 ContextualMetaphor2.6.8 Genre and Ideology2.6.9 Assessment2.7 A Note on the Study of Web Genres2.7.1 Web Genre Studies in Information Sciences2.7.2 Web Genre Studies in Social Senuotics2.8 SummaryChapter 3 A Teleologteal Perspective to Genre3.1 An Integrated Model of Genre Analysis3.2 The Nature of Genre3.2.1 The Teleological Nature of Genre3.2.2 The Social Nature of Human Action3.2.3 Genre as Typified Telos-oriented Social Action3.2.4 Teleological Structure of Social ActionChapter 4 Corporate Website Genres and Their RealizationChapter 5 Instantiation of Corporate Website GenresChapter 6 Individuation and Complexing of Corporate Website GenresChapter 7 ConclusionAppendix Data SamplesBibliograpby
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