Section 1第一部分 Negotiation Skills and Principles谈判的技巧和原则
Five Key Steps in Principled Negotiation谈判的五个关键步骤
1 Separate the people from the problem将人和事区分开来
2 Focus on the interests behind the positions关注立场背后的利益
3 Invent options for mutual gain创造双赢的选择
4 Use independent standards使用独立的标准
5 Consider best alternative if negotiation doesn’t reach agreement无望达成协议时考虑最佳备选方案
Four Negotiation Skills to Master谈判的四个重要技巧
6 Don’t negotiate against yourself别为难自己
7 Offering a choice给对方提供选择
8 Never prove the other person wrong不要试图证明别人的错误
9 Don’t give a concession away without receiving one in return没有回馈就不要做出让步
10 Establishing limits before you start your negotiation谈判开始前设好限制条件
Most Common Mistakes in Negotiation--How to Avoid Them谈判中的常见错误及防范策略
11 Beginning your negotiation too soon过早开始谈判
12 Not negotiating with the right person没有找对谈判对象
13 Not being flexible on a position--locking on固执己见,不会变通
14 Feeling helpless or powerless感到无助或无能为力
15 Worrying about losing control of the negotiation担心丧失主动权
16 Forgetting your goals or loosing track of getting to them遗忘目标或偏离方向
17 Toomuchworrying aboutthe otherparty’Sfeelings orgoals过多考虑对方的感受和目的
18 Mind going blank--brain freeze大脑一片空白
19 Falling for physical manipulations受物质因素干扰
20 Losing sight of closing the deal忽略了收尾
Section 2第二部分 Trade Negotiation贸易谈判
Building Relationships of Trust建立信任关系
21 Greeting(meeting and receiving)问候(会面和迎接)
22 Introductions介绍
23 Conventions集会
24 Small talk--breaking the ice聊天——打破陌生
25 Finding out more--how to let the other party know you’re interested了解更深——让别人知道你感兴趣
Inquiry询盘
26 Starting inquiry negotiation开始询盘
27 Agreement on price价格协议
28 Discussing transportation issues and shipping options讨论运输和货运
29 Discussing payment options讨论支付选择
30 Checking on shipment status核实货运状态
Sealing the Deal成交
31 Making concessions作出让步
32 Discussing the bottom line讨论底线
33 Accepting and confirming the terms接受并确认条件
34 Closing the deal成交
35 Quality control issues质量监控事宜
Section 3第三部分 Investment Negotiation投资谈判
JointVenture合资
36 Finding a partner寻找合伙人
37 Showing interest表示有兴趣
38 Discussing terms谈条件
39 Establishing a foreign office设立驻外办事处
Real Estate房地产
40 Getting started开始
41 Property evaluation and selection房产评估和筛选
42 Making an offer出价
43 Closingthe deal成交
Stock Market股市
44 Buying/Selling Stocks买卖股票
45 Short Selling卖空
46 International Markets国际市场
Other Negotiation Topics其他谈判
47 Technology Transfer技术转让谈判
48 Copyright and Patents版权和专利谈判
49 Employment Negotiation雇用谈判
50 Negotiating Salary and Benefits工资和福利判断