“乐贸”系列丛书·外贸英语实战系列：10天搞定外贸函电
序 不走寻常路，十天写一手漂亮的电子邮件
第一天 前期联络Prebusiness Contact
1.邀请客户见面Requesting Business Appointment
2.讨论时间地点Scheduling Visiting Itinerary
3.取消本次会面Cancelling the Meeting
4.见面后的跟进Following up after Meeting
5.展会后的联络Contacting after Fairs
6.开发潜在客户Developing Potential Customer
7.介绍自己优势Introducing Our Advantage
8.突出专业素养Highlighting Speciality
第二天 商务往来Doing Business
Part 1 询盘处理Dealing with Inquiries
9.回复新客户的询盘Counter offer to New Inquiries
10.回复有针对性的询盘Counteroffer to Specific Inquiries
11.回复语焉不详的询盘Counteroffer to Non-specific Inquiries
12.跟进老客户的询价Following—up Inquiry From Current Customer
13.给客户推荐新产品Recommending New Product
14.回答客户的各种问题Replying Questions
Part 2 如何报价Offer Methods
15.快速准确的报价Prompt&Accurate Quotation
16.详细专业的报价Detailed&Professional Quotation
17.回复客户的砍价Replying to Customer Bargain
18.多轮价格谈判Price Negotiating
19.最终确定价格Final Price Confirmed
Part 3 细节处理Detailed Issues Followup
20.给客户准备样品Preparing Samples to Customer
21.向客户询问到付账号Requesting the Courier Account
22.请客户支付样品费Requesting Sampling Charge
23.询问样品是否满意Asking for Sample Evaluation
24.讨论包装问题Packaging Confirmation
25.讨论颜色问题Color Confirmation
26.确认设计稿Artwork Confirmation
27.了解客户的其他需求Acknowledging Other Requests
第三天 订单操作Order Followup
Part 1 订单确认Order Confirmation
28.收到客户订单Receiving PO
29.付款方式谈判Payment Terms Discussion
30.跟客户交涉修改条款Negotiating Payment Terms
31.收到最终订单Confirmation for Final PO
32.给客户形式发票Sending PI
Part 2 产前准备Preproduction preparation
33.准备产前样Preparing Pre—production Samples
34.下单给供应商Placing Order to Vendor
35.紧急修改包装Package Re—confirmation
36.重新制作订单Receiving Revised PO
37.重新制作形式发票Re—preparing New PI
38.重新准备样品Re—arranging samples
Part 3 生产装运Production&Delivery
39.告知客户生产情况Advising the Production Status
40.申请第三方验厂Applying 3一Party for Factory Evaluation
41.申请第三方验货Applying 3“Party for Inspection
42.验货未通过Failed in Inspection
43.整改后申请重验Applying Re—inspection
44.讨论装运细节Shipping Details Confirmation
45.告知客人装运和预计到港时间 Keep Customer Informed the Ship Date&ETA
第四天 收款问题Payment Terms
46.提交单据并向客户催款Documentary Submission&Payment Push
47.收到客户付款通知Receiving the Payment Made from Customer
48.请客户提供银行水单Asking Bank Receipt
49.发现付款错误跟客户重新讨论Re-discussion for Payment Error
50.告知客户款项收到Recd Payt Inform
51.请客户更改信用证Propose Amendment to L／C
52.请客户接受信用证不符点Propose Acceptation of L／C Discrepancy
53.讨论新订单的付款方式Payment Terms Confirmation to New Order
第五天 处理投诉Claim Settling
54.对于品质的投诉Quality Complaints
55.对于交期的投诉Delivery Time Complaints
56.对于服务的投诉Service Complaints
57.道歉并提供解决方案Apology＆Solutions
58.客户提出索赔Compensation Claim
59.商量赔款金额Compensation Negotiation
60.申请分批赔付Application for Compensation Installment
61.申请延期赔付Application for Deferred Compensation
62.拒绝客户的赔款要求Compensation Refusal
63.讨论用别的方式代替赔款Compensation Alternatives
第六天 售后跟进Aftersale Service
64.询问产品销售情况Inquiring Sales
65.了解最新市场动向Hold Latest Market Tendency
66.讨论同类产品Similar Products Discussion
67.针对缺陷提供改进方案Solutions to Defect
68.对于降低成本的建议Cost Reduction Advice
69.给客户专业的意见Professional Advice
70.推荐其他同系列产品Other Series Recommendation
71.给客户最新的产品信息Latest Products Information
72.告知售后服务电话After—sale Service Hotline
第七天 其他日常工作Other Daily Working
73.出差的自动回复Auto—reply for Business Trip
74.通知客户展会安排Fair Arrangement Inform
75.通知客人新网站完成New Website Inform
76.公司地址变更通知Company Address Change Inform
77.邮箱地址变更通知E-mail Change Inform
78.病假的自动回复Auto—reply for Sick Leave
79.宣布公司的新规定Announcing New Office Regulations
80.职务调动通知Transfer Notification
81.内部工作调整通知Internal Work Adjustment Notification
82.休假通知Annual Leave Announcement
83.离职通知Resignation Announcement
84.退休通知Retirement Announcement
第八天 私人往来Personal Affairs
85.结婚通知Marriage Announcement
86.请同事们聚餐Inviting Co—workers to Dinner Paay
87.产子通知Announcing the Birth of a Child
88.邀请客户聚餐Inviting Customer for Dinner
89.跟客户讨论私人问题Private Conversation with Customer
90.请客户帮忙Seeking for Helping Hand
第九天 特别问候Special Greetings
91.圣诞问候Xmas Greetings
92.新年问候New Year Greetings
93.春节问候Chinese New Year Greetings
94.感恩节问候Thanksgiving Day Greetings
95.万圣节问候Halloween Greetings
96.长假问候Holiday Greetings
97.祝贺新婚Marriage Celebrating
98.祝贺升职Promotion Celebrating
99.敬祝早日康复Get-well Messages
100.寄送小礼物Sending a Small Girl
第十天 细节问题Detailed Issues
101.附件的问题Attachment Issue
102.图片的问题Photo Issue
103.邮件长短的问题Space Issue
104.签名的问题Signature Issue
105.邮箱地址的问题E—Mail Address Issue
106.格式、行文、空格、空行和标点Format，Writing Manner，Blank Space-Blank LiBe&Punctuation
后记
第一天 前期联络Prebusiness Contact
1.邀请客户见面Requesting Business Appointment
2.讨论时间地点Scheduling Visiting Itinerary
3.取消本次会面Cancelling the Meeting
4.见面后的跟进Following up after Meeting
5.展会后的联络Contacting after Fairs
6.开发潜在客户Developing Potential Customer
7.介绍自己优势Introducing Our Advantage
8.突出专业素养Highlighting Speciality
第二天 商务往来Doing Business
Part 1 询盘处理Dealing with Inquiries
9.回复新客户的询盘Counter offer to New Inquiries
10.回复有针对性的询盘Counteroffer to Specific Inquiries
11.回复语焉不详的询盘Counteroffer to Non-specific Inquiries
12.跟进老客户的询价Following—up Inquiry From Current Customer
13.给客户推荐新产品Recommending New Product
14.回答客户的各种问题Replying Questions
Part 2 如何报价Offer Methods
15.快速准确的报价Prompt&Accurate Quotation
16.详细专业的报价Detailed&Professional Quotation
17.回复客户的砍价Replying to Customer Bargain
18.多轮价格谈判Price Negotiating
19.最终确定价格Final Price Confirmed
Part 3 细节处理Detailed Issues Followup
20.给客户准备样品Preparing Samples to Customer
21.向客户询问到付账号Requesting the Courier Account
22.请客户支付样品费Requesting Sampling Charge
23.询问样品是否满意Asking for Sample Evaluation
24.讨论包装问题Packaging Confirmation
25.讨论颜色问题Color Confirmation
26.确认设计稿Artwork Confirmation
27.了解客户的其他需求Acknowledging Other Requests
第三天 订单操作Order Followup
Part 1 订单确认Order Confirmation
28.收到客户订单Receiving PO
29.付款方式谈判Payment Terms Discussion
30.跟客户交涉修改条款Negotiating Payment Terms
31.收到最终订单Confirmation for Final PO
32.给客户形式发票Sending PI
Part 2 产前准备Preproduction preparation
33.准备产前样Preparing Pre—production Samples
34.下单给供应商Placing Order to Vendor
35.紧急修改包装Package Re—confirmation
36.重新制作订单Receiving Revised PO
37.重新制作形式发票Re—preparing New PI
38.重新准备样品Re—arranging samples
Part 3 生产装运Production&Delivery
39.告知客户生产情况Advising the Production Status
40.申请第三方验厂Applying 3一Party for Factory Evaluation
41.申请第三方验货Applying 3“Party for Inspection
42.验货未通过Failed in Inspection
43.整改后申请重验Applying Re—inspection
44.讨论装运细节Shipping Details Confirmation
45.告知客人装运和预计到港时间 Keep Customer Informed the Ship Date&ETA
第四天 收款问题Payment Terms
46.提交单据并向客户催款Documentary Submission&Payment Push
47.收到客户付款通知Receiving the Payment Made from Customer
48.请客户提供银行水单Asking Bank Receipt
49.发现付款错误跟客户重新讨论Re-discussion for Payment Error
50.告知客户款项收到Recd Payt Inform
51.请客户更改信用证Propose Amendment to L／C
52.请客户接受信用证不符点Propose Acceptation of L／C Discrepancy
53.讨论新订单的付款方式Payment Terms Confirmation to New Order
第五天 处理投诉Claim Settling
54.对于品质的投诉Quality Complaints
55.对于交期的投诉Delivery Time Complaints
56.对于服务的投诉Service Complaints
57.道歉并提供解决方案Apology＆Solutions
58.客户提出索赔Compensation Claim
59.商量赔款金额Compensation Negotiation
60.申请分批赔付Application for Compensation Installment
61.申请延期赔付Application for Deferred Compensation
62.拒绝客户的赔款要求Compensation Refusal
63.讨论用别的方式代替赔款Compensation Alternatives
第六天 售后跟进Aftersale Service
64.询问产品销售情况Inquiring Sales
65.了解最新市场动向Hold Latest Market Tendency
66.讨论同类产品Similar Products Discussion
67.针对缺陷提供改进方案Solutions to Defect
68.对于降低成本的建议Cost Reduction Advice
69.给客户专业的意见Professional Advice
70.推荐其他同系列产品Other Series Recommendation
71.给客户最新的产品信息Latest Products Information
72.告知售后服务电话After—sale Service Hotline
第七天 其他日常工作Other Daily Working
73.出差的自动回复Auto—reply for Business Trip
74.通知客户展会安排Fair Arrangement Inform
75.通知客人新网站完成New Website Inform
76.公司地址变更通知Company Address Change Inform
77.邮箱地址变更通知E-mail Change Inform
78.病假的自动回复Auto—reply for Sick Leave
79.宣布公司的新规定Announcing New Office Regulations
80.职务调动通知Transfer Notification
81.内部工作调整通知Internal Work Adjustment Notification
82.休假通知Annual Leave Announcement
83.离职通知Resignation Announcement
84.退休通知Retirement Announcement
第八天 私人往来Personal Affairs
85.结婚通知Marriage Announcement
86.请同事们聚餐Inviting Co—workers to Dinner Paay
87.产子通知Announcing the Birth of a Child
88.邀请客户聚餐Inviting Customer for Dinner
89.跟客户讨论私人问题Private Conversation with Customer
90.请客户帮忙Seeking for Helping Hand
第九天 特别问候Special Greetings
91.圣诞问候Xmas Greetings
92.新年问候New Year Greetings
93.春节问候Chinese New Year Greetings
94.感恩节问候Thanksgiving Day Greetings
95.万圣节问候Halloween Greetings
96.长假问候Holiday Greetings
97.祝贺新婚Marriage Celebrating
98.祝贺升职Promotion Celebrating
99.敬祝早日康复Get-well Messages
100.寄送小礼物Sending a Small Girl
第十天 细节问题Detailed Issues
101.附件的问题Attachment Issue
102.图片的问题Photo Issue
103.邮件长短的问题Space Issue
104.签名的问题Signature Issue
105.邮箱地址的问题E—Mail Address Issue
106.格式、行文、空格、空行和标点Format，Writing Manner，Blank Space-Blank LiBe&Punctuation
后记
《乐贸·外贸英语实战系列：十天搞定外贸函电》作为一名外贸人，你是否有过以下困惑：研读大量函电书籍后，给老外发邮件仍然无从下笔；每次邮件往来后，总担心自己的CHINGLISH能否被客户理解；工作几年后，自认为熟悉的行文套路，一旦遇到紧急情况，又感到无所是从……阅读本书，将帮你轻松解决以上困惑，让你不由慨叹外贸函电竟如此简单。
《乐贸·外贸英语实战系列：十天搞定外贸函电》立足外贸人实际需求编写，区别于传统意义的学院派函电，将外贸工作中可能发生的数百种情况，归纳为十天学习。100篇简单、地道的英文函电，让你彻底告别传统函电；灵活运用新KISS原则，快速进入老外的思维模式；秘而不宣的外贸知识点无私分享，助你提高订单成交率。
《乐贸·外贸英语实战系列：十天搞定外贸函电》立足外贸人实际需求编写，区别于传统意义的学院派函电，将外贸工作中可能发生的数百种情况，归纳为十天学习。100篇简单、地道的英文函电，让你彻底告别传统函电；灵活运用新KISS原则，快速进入老外的思维模式；秘而不宣的外贸知识点无私分享，助你提高订单成交率。
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