序言
Preface
第一章 成长
Chapter 1 Grow up
1.盛田家族
Akio Morita's Family
2.望子成龙
Be Expected to Become Successful
3.少年时代
Youth
第二章 与物理结缘
Chapter 2 The Affinity with Physical
1.迷上电子装置
Hook on Electronic Devices
2.恩师推荐
Be Recommended
3.进入海军服役
In the Navy
4.战争结束
End of the War
第三章 携手创业
Chapter 3 Start an Undertaking
1.选择职业
The Choice of Occupation
2.创业
Start an Undertaking
3.开发新产品
The Development of New Products
4.在营销中站稳脚跟
Gain a Firm Foothold in the Marketing
第四章 名扬四海
Chapter 4 Be Known in the World
1.法庭维权
Safeguard His Interest
2.晶体管技术震惊了世界
Transistor Technology Shocked the World
3.索尼的名牌理念
Sony's Brand Concept
4.走出国门
Go Abroad
5.索尼股票在美国上市
Sony's Stock in the United States
6.以创新理念开拓市场
Open up the Market with Innovative Ideas
7.索尼与中国的合作
Co-operate with China
第五章 在创新中竞争取胜
Chapter 5 Win in Innovation
1.技术上的领头羊
Technical Leader
2.永无止境的追求
Never-ending Pursuit
3.面对东西方差异
Face the Differences between East and West
4.资源共享
Share Resource
第六章 经营中的金钥匙
Chapter 6 The Golden Key in Business
1.管理出效益
The Effectiveness of Management
2.以人为本
People-oriented
3.拥抱世界
Embrace the World
4.从家族式企业走向国际化
From the Family Business to International Enterprise
5.并购美国企业如坐过山车
The Thrilling Acquisition of U.S. Companies
第七章 人格魅力
Chapter 7 Charisma
1.德艺双馨
Be Wealth in Ethics and Technology
2.教子有方
Teach His Son by Precept and Example
3.不息的生命
Endless Life
附录
Appendix
盛田昭夫生平
Akio Morita's life
盛田昭夫年表
Akio Morita Chronology
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