序言
Preface
第一章 坎坷的童年
Chapter 1 Childhood Full of Frustrations
1.火盆店学徒
The Apprentice of Heating Stove Shop
2.做一名“赛车手”
To be A “Racer”
3.父亲的希望
Father's Hopes
第二章 与电器事业结缘
Chapter 2 Attached to the Electrical Business
1.进入电器界
Live His Part in the Electrical Sector
2.小小正式工
A Little Official Worker
3.学业、婚姻、事业有条不紊
Orderly School Work， Marriage and Career Life
第三章 事业的起步
Chapter 3 The Start of Business
1.从一百日元做起
Start from 100 Yen
2.第一桶金
The First Pot of Gold
3.有惊无险
Near Misses
4.顺应时代潮流
Conforming to the Trend of the Times
第四章 从不景气中寻找生机
Chapter 4 In Search for Business Opportunity from the Downturn
1.信誉重于生命
Credibility is Important than Life
2.员工很重要
The Staff is very Important
3.对经济不景气的思考
Thinking to Economic Downturn
4.最好的收音机问世了
The Best Radios come out
5.定价的秘密
The Secret of Price Fixing
第五章 战后重生
Chapter 5 Post-war Rebirth
1.战时的企业经营策略
The Business Strategy in Wartime
2.最值得学习的经营方针
The Most Worthy Operating Principles
3.战后重生
Post-war Rebirth
4.不向命运屈服
Not Succumb to the Fate
第六章 开辟新天地
Chapter 6 Break New Ground
1.企业的新发展
The New Development
2.走向世界
Advance towards World
3.调整经营结构
Adjust the Management Structure
4.五年计划
The Five-year Plan
第七章功成名就
Chapter 7 An Outstanding Fame
1.退休了！
Retired
2.人生哲学
Life Philosophy
3.经营哲学
Business Philosophy
附录
Appendix
松下幸之助生平
Matsushita Kōnosuke Chronology
松下幸之助年表
Matsushita Kōnosuke Chronology
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