Unit 1 What Is News？
What Is News：Some Arwer Past and Present
Why We Need News
Unit 2 What Is Commmunication？
What Is Communication
Three Communication Markets
Unit 3 Newspaper
Newspaper：A Brief History
J oseph Pulitzer
Unit 4 Book
Variety in Book Publishing
The Lesso of Harry Potter
Unit 5 Magazine
Evolution of Periodicals
Modern Magazine Publishing：The Specialized Audiencd
Unit 6 Film
The Production of Films
Charlie Chaplin
Unit 7 Radio
Radio Station Formats
New Competition in Radio
Unit 8 TV
The History of TV
The Creation of Sesame Street
Unit 9 Internet
Making Internet History
Weblog
Unit 10 Journalism
Nine Elements of Journalism
What Is Journalism for？
Unit 11 Press Freedom
History of Press Freedom
The Zenaer Case
Unit 12 Photo，Comic ＆ Cartoon
Comic Strip
Robert Capa
Unit 13 Propaganda
Propaganda
Carrier of Propaganda Information
Unit 14 Advertising ＆ Public Relation
A Bird's-Eye View on Advertising
The Growth of Public Relatior
Unit 15 Media Laws
The Reporter's Rights
Cameras in the Courtroom
Unit 16 Ethics
SPJ Code of Ethics
Janet Cooke and Jimmy's World
Unit 17 Communication Education ＆ Media Literacy
An Overview of Graduate Curricuhr at the Annenberg School for Communication at the Univenity of Penmylvania
Defining Media Literacy
Unit 18 Communication Studies
Theories of Commtmication
The Agenda-Setting Function of the Media
Key to Exercise
参考译文
Bibliography
缺书网
扫码进群