Chapter 1 Introduction to Economics
Section A GDP and Green GDP
Section B What Is Money?
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 2 Trade Barriers
Section A Lack of Trade Barriers of Internet
Section B How Free Trade Benefits Americans
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 3 International Settlement
Section A Export Payment Terms
Section B A Typical International Trade Transaction by LC
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 4 International Marketin
Section A Global Standardization or Adaptation
Section B Global Branding or Local Marketing
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 5 International Business Negotiation
Section A Skills for Business Negotiation
Section B How to Win Gracefully
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Stay Positive
Supplementary Reading
Chapter 6 Human Resources Management
Section A Management of Employee Separations/129
Section B Five Big Characteristics to Be a Successful Manager
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 7 Business Ethics
Section A Moral Values
Section B Whats Workplace Ethics?
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
Chapter 8 Intercultural Communication
Section A Religion
Section B Manners and Customs
Background Information
Notes
Exercises
Case Study
Stay Positive
Supplementary Reading
References
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