Foreword to Second Edition
  Preface
  Acknowledgments
  About the Authors
  Chapter1 Introduction
  Why Data Mining?
  Moving toward the Information Age
  Data Mining as the Evolution of Information Technology
  What Is Data Mining?
  What Kinds of Data Can Be Mined?
  Database Data
  Data Warehouses
  Transactional Data
  Other Kinds of Data
  What Kinds of Patterns Can Be Mined?
  Class/Concept Description: Characterization and Discrimination
  Mining Frequent Patterns, Associations, and Correlations
  Classification and Regression for Predictive Analysis
  Cluster Analysis
  Outlier Analysis
  Are All Patterns Interesting?
  Which Technologies Are Used?
  Statistics
  Machine Learning
  Database Systems and Data Warehouses
  Information Retrieval
  Which Kinds of Applications Are Targeted?
  Business Intelligence
  Web Search Engines
  Major Issues in Data Mining
  Mining Methodology
  User Interaction
  Efificiency and Scalability
  Diversity of Database Types
  Data Mining and Society
  Summary
  Exercises
  Bibliographic Notes
  Chapter 2 Getting to Know Your Data
  Data Objects and Attribute Types
  What Is an Attribute?
  Nominal Attributes
  Binary Attributes
  Ordinal Attributes
  Numeric Attributes
  Discrete versus Continuous Attributes
  Basic Statistical Descriptions of Data
  Measuring the Central Tendency: Mean, Median, and Mode
  Measuring the Dispersion of Data: Range, Quartiles, Variance,
  Standard Deviation, and Interquartile Range
  Graphic Displays of Basic Statistical Descriptions of Data
  Data Visualization
  PixeI-Oriented Visualization Techniques
  Geometric Projection Visualization Techniques
  Icon-Based Visualization Techniques
  Hierarchical Visualization Techniques
  Visualizing Complex Data and Relations
  Measuring Data Similarity and Dissimilarity
  Data Matrix versus Dissimilarity Matrix
  Proximity Measures for Nominal Attributes
  Proximity Measures for Binary Attributes
  Dissimilarity of Numeric Data: Minkowski Distance
  Proximity Measures for Ordinal Attributes
  Dissimilarity for Attributes of Mixed Types
  Cosine Similarity
  Summary
  Exercises
  Bibliographic Notes
  ……
  Chapter 3 Data Preprocessing
  Chapter 4 Data Warehousing and Online Analytical Processin
  Chapter 5 Data Cube Technology
  Chapter 6 Mining Frequent Patterns, Associations, and Correlations: Basic Concepts and Methods
  Chapter 7 Advanced Pattern Mining
  Chapter 8 Classification: Basic Concepts
  Chapter 9 Classification: Advanced Methods
  Chapter 10 Cluster Analysis: Basic Concepts and I~ethods
  Chapter 11 Advanced Cluster Analysis
  Chapter 12 Outlier Detection
  Chapter 13 Data Mining Trends and Research Frontiers
  Bibliography
  Index