Part 1 World Famous Economists
世界经济学家
Unit 1 The Biography of the World Famous Economist—John
Maynard Keynes世界著名经济学家——约翰·梅纳德·凯恩斯
Unit 2 The Biography of the World Famous Economist—Milton
Friedman世界著名经济学家——弥尔顿·弗莱德曼
Unit 3 The Biography of the World Famous Economist—PauI
Samuelson世界著名经济学家——保罗·萨缪尔森
Unit 4 The Biography of the World Famous Economist—Adam Smith
世界著名经济学家——亚当·斯密
Unit 5 The Biography of the World Famous Economist—Karl Marx
世界著名经济学家——卡尔·马克思
Part 2 Business Communication
商务沟通
Unit 6 Elements of Communication
沟通要素
Unit 7 Whe Are You as a Communicator
作为沟通者的角色
Unit 8 Business Internet
商务互联网
Unit 9 Know the Big Four Communication Initiatives
四大策略实现沟通无极限
Unit 10 E-newsletters：the Hotte New Marketing Tool
电子业务通讯——炙手可热的营销工具
Part 3 Business Culture
商务文化
Unit 11 Business and Culture
企业与文化
Unit 12 Recognize Cultural Differences
认识文化差异
Unit 13 Avoiding Culturally Related Business Blunders
避免商务中的文化失误
Unit 14 Negotiating with People from Different Backgrounds
如何与来自不同文化背景的人谈判
Unit 15 Tough Nego‘tiator Takes Control
谈判强手占上风
Unit 16 A Better Way to Bargain
教你谈判高招
Part 4 Business Management
企业管理
Unit 17 Business and Social Responsibility
企业与社会责任感
Unit 18 Forms of Business Ownership
企业所有制形式
Unit 19 Doing Good Means Doing Well.Too
有益于社会便有利于公司
Unit 20 CEPA—A Special Arrangement Abiding by International
Practices CEPA——一个遵循国际惯例的特殊安排
Unit 21 Transportation
运输
Unit 22 Public Relations
公共关系
Part 5 Leadership
领导艺术
Unit 23 The Job of a Manager
管理者的工作
Unit 24 Leadership
领导的艺术
Unit 25 Depression in the Workplace Is Costly
工作场所精神不振的代价高昂
Unit 26 Emotional Intelligence Becoming Key in Today’s Workplace
情商开始在工作中崭露头角
Unit 27 Keeping Employees Interested in Your Message
如何让员工关心公司
Part 6 Finanee
金融业务
Unit 28 Foreign Exchange
外汇
Unit 29 What Is Foreign Exchange
什么是外汇
Unit 30 Double-edged Sword of RMB Exchange Rate Stability
人民币汇率稳定性的利弊
Unit 31 RMB Gets Wider Use across Region
人民币正健步走向海外
Unit 32 Tips to Ensure Protection of Credit Cards
安全使用信用卡提示
Unit 33 Buy and Build Decision
收购与创建决策
Unit 34 Common Stock and Preferred Stock
普通股与优先股
Unit 35 Markets Hit New High：Steel Stocks Shudder
市场再创新高，钢铁股票紧缩
Unit 36 Income Tax Unification Postponed
推迟所得税的统一
Unit 37 How Insurance Works
保险的作用
Part 7 Marketing
市场营销
Unit 38 The Marketing Concept
营销的概念
Unit 39 Franchising
特许专营
Unit 40 Personal Selling
个人推销
Unit 41 Advertising
广告
Unit 42 He‘S the Master of His Domain Name
他是域名的主人
Unit 43 Foreign Franchises Advancing into China
外国特许经销商向中国进军
Part 8 Economy and Problems
经济与问题
Unit 44 Opportunity Costs and Marginal Costs
机会成本和边际成本
Unit 45 The Characteristics of Monopoly
垄断的特征
Unit 46 The Characteristics of Oligopoly
寡头垄断的特征
Unit 47 What Is Full Employment
什么是充分就业
Unit 46 Demand-pull Inflation and Cost push Inflation
需求拉动型通货膨胀与成本推动型通货膨胀
Unit 49 European Economic Community
欧洲经济共同体
Unit 50 Barriers to International Trade
国际贸易壁垒
Unit 51 Technology Transfer
技术转让
Unit 52 The Profit Squeeze
油价上升，收益减少
Unit 53“Green Route”：the Only Road for Business
走绿色经济发展道路——企业唯一的出路
Unit 54 Self·promotion
努力打造中国品牌
Unit 55 China’s Strives to Meet WTO Challenges
中国迎战WTO
Unit 56 France Is Likely to Breach EU Budget Deficit Limits
法国可能违背欧盟赤字预算限定
Unit 57 Software Developer or Customer：Who Owns the Rights
所有权属谁——软件开发商还是客户
Unit 58 Coal Supply Shortage Still Looming in China
中国燃煤供给不足仍令人担忧
Unit 59 300 Million Chinese Have NO Access to Safe Water
三亿中国人喝不到干净的水
Unit 60 Health Risks
健康险保健康
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