Unit One
In-Class Reading: To MBA or Not to MBA
After-Class Reading: What Makes a Good Manager
Translation Skills ( 1 )
Unit Two
In-Class Reading: Globalization: What Is It?
After-Class Reading: One World One Economy
Translation Skills(2 )
Unit Three
In-Class Reading: Managing Change Skillfully in the Sales Departments
After-Class Reading: Adidas Expands Its Footprint
Translation Skills (3)
Unit Four
In-Class Reading: Does Economic Growth Improve Human Morale?
After-Class Reading: Market Economy
Translation Skills (4)
Unit Five
In-Class Reading: Building A Strategy-Supportive Corporate Culture
After-Class Reading: Business and Culture
Translation Skills (5)
Unit Six
In-Class Reading: Basic Differences Between Cultures
After-Class Reading: Hofstedes Value Dimensions
Translation Skills (6)
In-Class Reading: Riding the Boom
After-Class Reading: Right Time to Buy Private Property If You Dare
Practical Writing(1): Business E-mail
Unit Eight
In-Class Reading: Consumption in the Countryside
After-Class Reading: Buy? Rent? A Young Savers Dilemma
Practical Writing(2): Memo
Unit Nine
In-Class Reading: Communicating Within Organizations
Mter-Class Reading: Listening as a Communication Skill
Practical Writing(3): Business Letters
Unit Ten
In-Class Reading: Culture and the Use of Language
Mter-Class Reading: Nonverbal Communication
Practical Writing(4): Business Report
Unit Eleven
In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz
Mter-Class Reading: IBMs New Chip: Big Blue Goes Green
Practical Writing(5): Resume
Unit Twelve
In-Class Reading: Intercultural Negotiation Strategies
After-Class Reading: Investment Attitudes and the Communication of Financial Information
Practical Writing(6): Research Paper
Keys to Exercises
References