Lesson One The Principles of Effective Business Communication
1.Express ideas clearly
2.Keep the message concise
3.Adopt a reader-focused approcach
4.Get the right tone and style
5.Have a good command of English
6.Have a good command of business knowledge
New Words and Phrases
Notes
Exercises
Lesson Two Selection of Media
1.Introduction
2.Communication media
3.Communication media
4.Considerations in media selection
Abbreviation for Internet Communication
Smiley for Internet Communication
New Words and Phrases
Notes
Exercises
Lesson Three The Parts and Formats of Business Correspondence（Ⅰ）
1.Introduction
2.Structure of business letters
3.Format of business letters
4.Example letters
5.Format of envelopes
New Words and Phrases
Notes
Exercises
Lesson Four The Parts and Formats of Business Correspondence（Ⅱ）
1.Interoffice memorandum
2.Fax
3.E-mail
4.Website
……
Lesson Five Establishing Business Relations
Lesson Six Status Inquiry
Lesson Seven Product Inquiry and Reply
Lesson Eight Offer and Counter-Offer
Lesson Nine Order and Acceptance
Lesson Ten Payment Terms
Lesson Eleven Payment by Letter of Credit
Lesson Twelve Packing and Shipping Mark
Lesson Thirteen Shipment
Lesson Fourteen Insurance
Lesson Fifteen Complaints and Claims
Lesson Sixteen Adjustment o Claims
Lesson Seventeen Lales Promotion
Lesson Eighteen Resume
Lesson Nineteen Application Letter
Lesson Twenty Business Contracts and Agreements
Key to the Exercises
Reference
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