Unit One Money
Text A Money and Banking
Text B Background to the Euro
Text C Manners in Different Countries
Unit Two Public Relations
Text A Public Relations Specialists
Text B The Facts Are There in Black and White
Text C Building Business Relations
Unit Three Personal Finance
Text A Home Schooled
Text B Borrowing Money： Understanding How the Numbers Work
Text C Personal Financial Planning
Unit Four Business Etiquette
Text A Office Manners of a Secretary
Text B Phone Manners
Text C Bill Gates Steps Aside at Microsoft
Unit Five Building Brand ，
Text A Labelled with Love the Extracts from the Interview with Nirmalya Kumar
Text B Ben & Jerrys Homemade Inc.
Text C China Revealed
Unit Six Concept of Management
Text A Fergie Balfour An Energetic Leader
Text B An International Project Managers Day（A Case）
Text C The History of Olympic Games
Unit Seven Globalization
Text A China Remains Strongly Appealing to Foreign Capital
Text B Globalization Splits Rich and Poor
Text C Voices from Chinas Past： Cai Yuanpei on Globalizatio
Unit Eight E-Marketing
Text A ABCs of Internet Selling
Text B Computers Cant Smile
Text C Dumbest Generation
Unit Nine Communication
Text A A Targeted Media Campaign
Text B I Cant Afford a Public Relations Campaign， Can I？
Text C The Art of Action
Unit Ten Employee Management
Text A The Human Touch
Text B Ritz-Carlton ： Taking Care of Those Who Take Care of Customers
Text C Employee Communication at FedEx
Unit Eleven Career Guidance
Text A Opening Ones Own Business
Text B What Are International Managers Looking For?
Text C I Think I Will Be a CEO One Day —— Yang Songjun
Unit 12 Expert Economist
Text A Alan Greenspan： the Most Powerful Guy
Text B Cautious of Creating Too Much Complexity
Text C Chinas Entry into WTO
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