第一章 IT业公司管理：信息化时代的脉动
CASE 1：Doing well by being rather nice
CASE 2：Yin and YangI
CASE 3：Bold fusion
CASE 4：Google’S guru of giving
CASE 5：NOW services
CASE 6：Take two
CASE 7：The meaning of Bill Gates
第二章 娱乐业公司管理：梦幻般身心的狂野
CASE 1：Smooth operator—A Hong Kong entrepreneur shows Disney how to run a theme park
CASE 2：The anti—mogul Jeff Bewkesthe next boss of Time Warner，is likely to break up the company
CASE 3：That’S not allfolks—A fallen German media mogul wants to be a player again
CASE 4：Pointing to the exit。again——Sumner Redstone asserts himself、
CASE 5：Roll uproll up—The theme-park industry is working hard to find new sources of growth
CASE 6：Business television—A new business channel takes on General Electric’S
CNBC
第三章 电子业公司管理：数字里演绎的神话
CASE 1：Putting the i into HP
CASE 2：Inside Intel
CASE 3：Beyond blue
CASE 4：The Samsung way
CASE 5：Return to founder
CASE 6：Good-bye Moto
第四章 汽车业公司管理：飞腾在速度的边缘
CASE 1：Why Toyota is afraid of being number one
CASE 2：A costly distraction
CASE 3：The challengers
CASE 4：Looking for a star turn
CASE 5：Maximum Bob
第五章 零售业公司管理：歆享于时尚的前沿
CASE 1：Crossroads
CASE 2：Unshackling the chain stores
CASE 3：Always low prices
第六章 消费业公司管理：潮流中探寻的奢华
CASE 1：P＆G：new and improved
CASE 2：Unilever and emerging markets
CASE 3：Queen of Pop
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