Chapter1IntroductiontoBusiness
BackgroundCase：DonaldTrumpIsBack
Listening
Reading：TheMiracleofIKEA
Translation
Speaking
Writing
AdditionalReading：StayHungry.StayFoolish.
Chapter2BusinessRecruitment
BackgroundCase：SouthwestAirlinesRecruitment
Listening
Reading：NikesE-recruitmentStrategy
Translation
Speaking
Writing
AdditionalReading：QualitiesEmployersSeek
Chapter3BusinessCommunication
BackgroundCase：WhoseFault?
Listening
Reading：EffectiveBusinessCommunication
Translation
Speaking
Writing
AdditionalReading：TheGreatCommunicators
Chapter4Teamwork
BackgroundCase：PeterSmithBuildsUpaCompanywithaTeamworkCulture
Listening
Reading：TeamworkandTeamBuilding
Translation
Speaking
Writing
AdditionalReading：TheRaceBetweentheTortoiseandtheHare
Chapter5BusinessTravel
BackgroundCase：AsBusinessTravelIncreases，SoDoCostsandHeadaches
Listening
Reading：WhatDoesMyBusinessBenefitfromBusinessTravel?
Translation
Speaking
Writing
AdditionalReading：FacingBusinessChallengesatHolidayInnWorldwide
Chapter6BusinessEtiquette
BackgroundCase：WhatsWrong?
Listening
Reading：GoodEtiquetteIsGoodBusiness
Translation
Speaking
Writing
AdditionalReading：BusinessEtiquetteIsAboutPeople
Chapter7HealthandSafety
BackgroundCase：InvestinginHealthandWell-BeingLeadstoBusinessSuccess
Listening
Reading：MeetingBusinessChallengesatJohnson&Johnsor
Translation
Speaking
Writing
AdditionalReading：HealthandSafetyMakesGoodBusinessSense
Chapter8SettingUpaBusiness
BackgroundCase：BillGatesMysteriousNewCompany
Listening
Reading：BuildingYourBusiness...IsJustLikeBuildingaHouse
Translation
Speaking
Writing
AdditionalReading：DreamingYourWaytoSuccess
Chapter9Products
BackgroundCase：PamperstoExpandProductRange，ServicesinChina
Listening
Reading：P&GsQuestfor"Wow"Design
Translation
Speaking
Writing
AdditionalReading：McDonalds：WereLovinIt！
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