国际商务（英文版·第3版）

　　Preface：using this book
　　Acknowledgements
　　ADDreVlatIOns
　　1 Introduction to international business
　　Introduction
　　Patterns and trends in international business
　　Globalisation
　　The multinational enterprise(MNE)
　　How important are the multinationals?
　　Useful websites
　　Useful key texts
　　Other texts and sources
　　Case studies
　　1．Dyson relocates production tO South-East Asla
　　1．2 Happy birthday,globalisation
　　1．3 How tO play the home advantage
　　1．4 Does a global approach benefit the company?
　　1．5  Competing in a globalised economy
　　Boxes
　　1．1  Relative Unit Labour Costs(RULC)
　　1．2 Definitions of globalisation
　　1．3  Globalisation features
　　2 lnternatiOnaIiSatiOn process
　　Introduction
　　Export-based methods for internationalisation
　　Non-equity-based methods for internationalisation
　　Equity-based methods for internationalisation
　　Whv invest abroad?
　　Theoretical explanations
　　Useful websites
　　Useful key texts
　　Other texts and sources
　　Case studies
　　2．1 Helping inward fdi
　　2．2 Patents and the EU pharmaceuticals market
　　2．3 Legal process outsourcing in India
　　2．4  Market entry into China
　　2．5 The Japanese keiretsu
　　2．6  China versus South Korea
　　Z．7    Toyota wlns support for its US operations
　　2．8 Daewoo moves into international agriculture
　　2．9  Internationalisation may not always deliver!
　　Boxes
　　2．1  ‘Flat tax’regimes
　　2．2  Government policies，exporting and fdi
　　3 International business：theory and practice
　　Introduction
　　Gains from trade
　　Sources of comparative and competitive advantage
　　Trade and the world economy
　　Barriers to trade
　　Protectionist policies
　　Regional trading arrangements
　　Government policies and international business
　　Internationalinstitutions and world trade
　　The  International Monetary Fundl(IMF)
　　World Bank
　　Useful websites
　　Useful key texts
　　Other texts and sources
　　Case studies
　　3．1  Impacts of fleer trade
　　3．2  Intra-industry trade：Honda
　　3．3 High cost of anti-dumping tariffs
　　3．4 Harbours of resentment
　　3．5  WTo to rule on US import duties
　　Boxes
　　3．1  Comparative advantage and opportunity cost
　　3．2  Gains from trade
　　3．3  Impacts of a tariff
　　3．4  Impacts of a subsidy
　　3．5  Customs Union：trade creation and trade diversion
　　3．6  Impacts of EU policies on farms and agri-businesses
　　3．7  IMF stabilisation programmes
　　3．8 WOrid Bank structural adj ustment and stabilisation
　　4 The political，legal，economic and technological environment
　　Introduction
　　Political environment
　　Political risk
　　The internationallegal environment
　　Intellectual property rights
　　Economic systems
　　Economic variables and the business environment
　　Technological environment
　　Technology transfer
　　Useful websites
　　Useful key texts
　　Other texts and sources
　　Case studies
　　4．1  Chinese government and EU milk products
　　4．2  BMW after Rover
　　4．3 Tougher scrutiny of foreign takeovers in US
　　4．4  Intellectual property rights(IPR)in India：Novartis
　　4．5  Extending copyright
　　4．6  Intellectual property rights in China(IPR)：Durex
　　4．7  Market influences on Wellcome share price
　　4．8  China’S capital markets begin to open
　　4．9  Finance chiefs take pessimistic view
　　Boxes
　　4．1  EU directives and state aid
　　4．2  EU directives and data protection
　　4．3  Strategic patenting
　　4．4  Elasticity of demand
　　4．5  Creating or destroying j obs
　　5 InternationaI SOciOcuIluraI environment
　　Introduction
　　National cultural characteristics
　　Cultural impacts on international business
　　National，organisational and occupational cultures
　　Strategies for developing intercultural competence
　　Useful websites
　　Useful key texts
　　Other texts and sources
　　Case studies
　　5．1  National culture and Japanese competitiveness
　　5．2  East meets West
　　5．3  Culture of communication breaks through traditional barriers
　　5．4  Corporate culture and Japanese competitiveness
　　5．5  Management gurus might rethink the Dutch approach
　　5．6  Challenges to cross-cultural team management
　　5．7  Corporate‘personality’has a big impact on business success
　　Boxes
　　5．1  A clash of cultures
　　5．2  National and organisational cultural dimensions
　　6 International ethical and ecological environment
　　Introduction
　　Business ethics
　　Ethics and the corp orate culture
　　Different ethic

　　《国际商务（英文版·第3版）》从全球的政治、经济、文化、法律、技术、伦理和生态等宏观的商业环境，到企业如何进行国际贸易、国际投资和国际金融业务，到企业国际经营战略的制定、国际人力资源管理、国际市场营销等，都有较为详细的论述。同时本书精选了大量实际的案例，把许多主要的经济、贸易和管理理论融入案例之中，用来解释我们所处的全球化商业经营环境和具体的国际商业经营实践，使理论的意义更加明确、更加容易理解。另外，本书教辅资料齐全，为教和学提供了诸多的便利。