CHAPTER 1 PRINCIPLES OF MANAGEMENT
CHAPTER 2 STRATEGIC MANAGEMENT
CHAPTER 3 THE MARKETING MIX
CHAPTER 4 SUSTAINING COMPETITIVE ADVANTAGE OVER THE PRODUCT LIFE CYCLE
CHAPTER 5 SCHEDULING AUTOMATED ASSEMBLY SYSTEMS
CHAPTER 6 SCHEDULING TECHNIQUES:A COMPARISON OF LOGIC
CHAPTER 7 QUALITY AND TOTAL QUALITY MANAGEMENT
CHAPTER 8 THE“SIX SIGMA PHENOMENA”-OLD OR NEW PERCEPTION OF QUALITY?
CHAPTER 9 THE IMPORTANCE OF RELIABILITY AND CUSTOMIZATION FROM GOODS TO SERVICES
CHAPTER 10 SUPPLY CHAIN
CHAPTER 11 ENTERPRISE RESOURCE PLANNING
CHAPTER 12 MATERIAL REQUIREMENTS PLANNING
CHAPTER 13 MANAGERIAL ECONOMICS AND ECONOMIC THEORY
CHAPTER 14 ENGINEERING ECONOMY
CHAPTER 15 DECISION MAKING
CHAPTER 16 THE GOAL OF FINANCIAL MANAGEMENT
CHAPTER 17 REWARDS AND PERFORMANCE INCENTIVES
CHAPTER 18 CONTEXTUAL DIVERSITY FOR THE ROLE AND PRACTICE OF HR
CHAPTER 19 THE PSYCHODYNAMIC VIEW ON ORGANIZATIONAL BEHAVIOR
CHAPTER 20 THE POWER OF TEAMWORK-FACT OR FICTION?
CHAPTER 21 THE CHALLENGE FOR CORPORATE GOVERNANCE POSED BY FINANCIAL INNOVATION
CHAPTER 22 MANAGING CULTURE
REFERENCES