Unit 1 Corporate or organizationaI Culture公司文化
Text A From Factory to Family：The Creation of a Corporate Culture
从工厂到家庭：创建公司文化
Text B Corporate Culture Matters！公司文化至关重要！
Unit 2 Leadership领导才能
Text A Peter Drucker on Leadership彼得·德鲁克谈领导才能
Text B Say Goodbye to Theory X告别x理论
Unit 3 Management Gurus管理大师
Text A Peter Drucker：Mr Management“管理先生”——彼得·德鲁克
Text B Management Theory?Management Madness?管理理论?抑或管理呓语？
Unit 4 Corporate Citizenship企业公民
Text A Global Corporate Citizenship Initiative全球企业公民行动
Text B Profits and Poverty利润与贫困
Unit 5 Consumer Behavior消费者行为
Text A ACNielsen Survey Unveils“the Five Faces of Chinese Consumers”
AC尼尔森调查揭示中国消费者的“五张面孔”
Text B Consuming Passion：Human Psychology Shapes the Shopping
Experience消费激情：购物行为体验源于购物者的心理活动
Unit 6 GIobal Brands全球品牌
Text A Brands Across Borders——Advertising Foreign Brands in Asia
让品牌跨越国界——在亚洲推介国外品牌
Text B Cell Phones：The Big Boys Are Back in China
手机：国际品牌再掀抢占中国市场高潮
Unit 7 GIobalization全球化
Text A What the New Asia Means for Multinationals?跨国公司的新亚洲战略是什么?
Text B Benefits of Globalization全球化带给人们的好处
Unit 8 Pricing定价
Text A Which Price Is Right?（1）什么样的价格最合适?
Text B Which Price Is Right?（2）什么样的价格最合适?
Unit 9 Business Strategy企业战略
Text A Here Is How Michael E．Porer Regards the Business Landscape
著名经济学家迈克尔·E·波特谈企业战略
Text B Smart Strategies：Putting Ideas to Work
战略的优劣在于是否付诸实施
Unit 10 Merger and Acquisition兼并与收购——并购
Text A Procter Said to Reach a Deal to Buy Gillette in$57 Billion Accord
宝洁收购吉列：耗资570亿美金
Text B New Path for Pork Giant肉类加工业的发展新路程
Unit 11 New Economy新经济
Text A The New Economy：Fact or Fiction?新经济：事实抑或神话?
Text B New Rules for the New Economy新经济．新规则
Unit 12 Service Economy服务经济
Text A Now that Wal—Mart Is America’S Largest Corporation，the Service
Economy Wears the Crown沃尔玛跃居美国最大型公司，服务经济引人注目
Text B Service So Good．It’S an“Experience”
服务经济要成为“体验经济”
Key to Exercises练习参考答案
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