Unit 1 What is Intemational Business?
Text:The Nature of Intemational Business
Unit 2 Exporting and Importing Procedures
Text:Exporting and Importing Procedures
Unit 3 Documents
Text:Intemational Trade Documentation
Unit 4 Business Organization and WTO
Text:World Trade Organization
Unit 5 Regulations and Trade Barrier
Text:Nontariff Barriers to Trade
Unit 6 E-commerce
Unit 7 Joint Ventures
Unit 8 Intellectual Property
Text:Intellectual Ptoperty
Unit 9 Marketing and Sales
Unit 10 Accounting
Text:Accounting -The Language of Business
Unit 11 Human Resources Management
Text:Human Resource Management
Unit 12 Intemational Convention
Text:UN Convention on Contracts for the Intemational Sale of Goods
Unit 13 Public Relations and Advertisement
Text:Public Relations
Unit 14 Culture and Communication
Text:Recognize Cultural Differences
Unit 15 Globalization
Text:Is Globalization Slowing Down?
Unit 16 Intemational Taxation
Text:Intemational Taxation
Keys to Exercises
“商务英语阅读”课程教学大纲
参考文献