Unit 1 Introduction to China’S MICE Industry 中国会展业概况
Lesson 1 Yesterday and Today历史和现状
Lesson 2 Introduction to the Features，and Growth Trend特点和发展趋势简介
Unit 2 Exhibition and Conference Centers in China 中国的会展中心、
Lesson l Size and Location of Exhibition Centers会展中心的位置与面积
Lesson 2 Space Size and Location展台位置与面积
Unit 3 Preparations for the Exhibition会展筹备
Lesson l Preparations by the Host组展方的策划与准备
Lesson 2 Preparations by the Exhibitors参展方准备工作
Unit 4 Participation in an Exhibition参展
Lesson 1 Decorating：Stand Construction and Reception布展：展台搭建和接待
Lesson 2 Promotion ofExhibits，Services Provided and Delegations
展品推介、会展服务及组团参展
Lesson 3 Emergencies during the Exhibition会展期间突发情况
Unit 5 Cancellation and Move-out退展和撤展
Lesson 1 Cancellation ofExhibit Registration取消预订展位
Lesson 2 Move．out撤展
Unit 6 Post—Conference T0ur会后游
Unit 7 Exhibition and Conference Strategies会展策略
Lesson 1 Organizers’Strategies组展方的策略
Lesson 2 Exhibitors’Strategies参展商的策略
参考答案
参考文献
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