Unit One Corporate Governance and Leadership（1）
Section A Corporate Governance
Section B Board of Directors and Higher Managerial Positions
Section C Leadership
Unit Two Management Area（13）
Section A Company Structure
Section B Personnel Manager and Human Resources Manager
Section C Chief Knowledge Officer
Unit Three Strategic Management（1）（26）
Section A External and Internal Environment
Section B Organizational Structure and Control
Section C Other Strategies
Unit Four Strategic Management（2）（41）
Section A Acquisition Strategy
Section B Business-level and Corporate-level Strategy
Section C Competitive Dynamics
Unit Five Finding Jobs（56）
Section A Job Description
Section B Advertisements for Jobs
Section C Applications and Interviews
Unit Six Finance（70）
Section A Important Accounts
Section B Stock Market
Section C Company Performance
Unit Seven A New Product（83）
Section A Marketing A New Product
Section B Marketing Research
Section C Research Process
Unit Eight Advertisement and Promotion（100）
Section A Advertising Media
Section B Promotional Mix
Section C Efiective Advertisement
Unit Nine Sales and Negotiation（117）
Section A Sales Inquiries and Sales Documents
Section B Negotiation
Section C Types of Negotiation Styles
Unit Ten Distribution and Transport（137）
Section A Distribution Channels and Strategies
Section B Transport Carriage and Package
Section C Transport Arrangements and Documents
Unit Eleven Insurance and Payment in Foreign Trsde（150）
Section A Insurance
Section B Arranging Cargo Insurance and Making Insurance Claims
Section C Documentation and Payment
Unit Twelve International Business（159）
Section A International Business
Section B Intemational Business Travel
Section C Business Ethics and Cultural Diversity
Suggested Answers（175）
缺书网
扫码进群