1
Promoting Activities
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Marketing.Key to Producing Bestsellers
Passage Ⅱ Business BusineSS Around the World,or It?
Section Ⅳ Trying Your Hand
Section Ⅴ Testing Yourself
Section Ⅵ Having Some Fun
2
Company Profiles
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ A Perfectly FairBusiness Deal
Passage Ⅱ A Perfectly Fair Business Deal(Continued)
Section Ⅳ Trying Your Hand
Section Ⅴ Testing YourseIf
Section Ⅵ Having Some Fun
3
Purchase and Payment
Section Ⅰ TaIking Faca to Face
Section Ⅱ Being AII Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ My Shopping Experiences
Passage Ⅱ Conveniences Most Important。
Section Ⅳ Trying Your Hand
Section Ⅴ Testing Yourself
Section Ⅵ Having Some Fun
4
Training Across Cultures
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ My Study~~bmad Experience at Lancaster University
Passage Ⅱ Continuous Learning
Section Ⅳ Trying Your Hand
Section Ⅴ Testing Yours-elf
Section Ⅵ Having Some Fun
5
Brands and Advertisements
Section Ⅰ Talking Face to Face
Section Ⅱ Being AIl Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Brand Name
Passage Ⅱ Brand China
Section Ⅳ Trying Your Hand
Section Ⅴ Testing,YourseIf
Section Ⅵ Having Some FUn
6
Sharing the Loss
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
SectiOn Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Insurance
Passage Ⅱ Don’t Slip up on Your Cover
Section Ⅳ Trying YoUr Hand
Section Ⅴ Testing Yourseif
Section Ⅵ Having Some Fun
7
Busy Agenda and Schedule
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Interview.Michelle Nguyen,President of LCD Designs Inc
Passage Ⅱ A Startup Story.John Deere
Section Ⅳ Trying Your Hand
Section Ⅴ Testing Yourself
Section Ⅵ Having Some Fun
8
Thinking Giobal Acting Local
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ WTO Membership a Win—Win Situation
Passage Ⅱ Love Nature and Create a Green Culture
Section Ⅳ Trying Your Hand
Section Ⅴ Testing Yourself
Section Ⅵ Having Some Fun
Self-Assessment
Keys&Translations
VoeabuIary&Phrases