Part1 Mortives and Functions of a Business
1 The Goal of a Business
Where the Profits Come From
Profyt as a Motive to Understand Business
How the Profit Motive Is Influenced by the Gouernment
Nonprofit Businesses
Dicision Making：Descisions to Create a Business
2 Resources Used to Produce Products of Services
Natural resources
Human Resources
Capital
Entrepreneurship
Decision Making：How to Use the Factors of Production
3 Key Stakeholders in a Business
Owners
Small Business Suruey：Background of Owners
Creditors
Employees
Suppliers
Customers
Summary of Key Stakeholders
Decision Making：How Business Decisions Affect Stakeholders
4 The Business Environment
Social Enuironment
Industry Enuironment
Economic Enuironment
Global Enuironment
Small Business Suruey：How Business Oweners Use Their Time
Decision Making：Responding to the Business Enuironment
5 Key Types of Business Decisions
How Business Decisions Affect Performance
How Some Business Functions Enhabce Decusuib Naking
Applying the Dey Types of Decisions to a Single Business
Results of Bad Business Decisions
Decision Making：Integrating Business Functions
College Health Club：Business Decisions at College Health Club
Summary
Key Terms
Review Critical Thinking Questions
Discussion Questions
Its Your Decision：Business Decisions at CHC
Investion in a Business
The Stock Market Game
Case：How Yahool!Created a Business
Video Case：Burton Snowboards
Inpernet Applications
Dells Secret to Success
In－Text Study Guide
Part2 Business Ethice and Social Responsibility
Part3 Assessing Economic Conditions
Answers to In－Text Study Guide
Glossary
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