PART Ⅰ Planning and Decision Making
CASE 1-1： TCLs New Industry Entry Strategy
CASE 1-2： Why Enron Was Not Safe？
CASE 1-3： The Business Strategy of Kodak
CASE 1-4： Forbearing "Sheep" vs. Ferocious "Wolf"
CASE 1-5： The Leader of E-banking in China
CASE 1-6： Souping Up Campbells
CASE 1-7： Innovation, Product Development, and Entrepreneurship
CASE 1-8： Not Just Toying Around
CASE 1-9： Steve Case and AOL
PART Ⅱ Control and Process
CASE 2-1： How Will Anderson Wind Up Its Own Tragedy？
CASE 2-2： The Production System in Toyota Motor Company
CASE 2-3： Mass Production Initiated by Henry Ford
CASE 2-4： Fujitsu s Management Innovations
CASE 2-5： Daewoo Group： a Shredded Legend
CASE 2-6： Takkyubin： Efficient Manager
CASE 2-7： Cbongqing Jialing Realizes Digital Logistic Management
CASE 2-8： The Advertising Art of Brandy
CASE 2-9： Would You Want to Work for Ron Edens？
CASE 2-10： The Many Virtues of "Virtual Services"
CASE 2-11： Selling a Bright Idea-Along with the Kilowatts
PART Ⅲ Leadership and Motivation
CASE 3-1： A Highly Innovation-advocating Company： 3M
CASE 3-2： Disney Culture Molds Happy Employees
CASE 3-3： The People-oriented Management Idea in Motorola
CASE 3-4： Role Model of "People-orientated Management" —— Hewlett-Packard
CASE 3-5： Product Image of Marlboro
CASE 3-6： Human Resource Philosophy in Siemens
CASE 3-7： The Last-clay Management Creates the Future： LDM of Little Swan
CASE 3-8： IKEA-"Do-It-Yourself"
CASE 3-9： McDonalds, Coca-Cola and Disney： Love Without Marriage
CASE 3-10： Lou Takes a Cue from Silicon Valley
PART Ⅳ Organizing and Teams/Groups
CASE 4-1： Quality Circle in Ford Motor Company
CASE 4-2： Innovation Path of SONY
CASE 4-3： Management System with Quick Response to Changes
CASE 4-4： Innovation in Intel
CASE 4-5： How Did Bill Gates Organize Microsoft？
CASE 4-6： Big Changes at Amoco
CASE 4-7： Visa International： The Invisible Organization
CASE 4-8： The Boeing 777 Program
CASE 4-9： Groups and Teams
CASE 4-10： Saying Adios to the Office
PART Ⅴ Comprehensive Cases
CASE 5-1： Cost Price Makes Galanz Microwave Oven King
CASE 5-2： Pursuing Excellency and Striving for a Better Future
CASE 5-3： Strengthening Information Management & Improving Enterprise Vitality
CASE 5-4： The Marketing Art of the Retail King——Wal-Mart
CASE 5-5： The Universe Joined by Universal Joint
CASE 5-6： The Evolution of Management
CASE 5-7： Featuring United Airlines
CASE 5-8： Levis Is Hiking Up Its Pants
CASE 5-9： The Next CEOs Key Asset： a Worn Passport
CASE 5-10： Philip Morris and the Tobacco Industry Environment
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