Table of Contents
Unit 1 Going Close to Ecommerce
Ecommerce—Its More Than Buying and Selling
The Interdisciplinary Nature of Ecommerce
The Partnership Between the Internet and Business
Unit 2 A Brief History of Ecommerce and EDI Standard
Brief History of Ecommerce
EDI Standard
Problems Among the Traditional Information Interchange
Can EDI Solve the Problems?
How does EDI Work?
The Benefits of EDI
Unit 3 Typical Business Models in Doing Ecommerce
Ecommerce Models
B2C：Business to Consumer
B2B：Business to Business
C2C：Consumer to Consumer
G2C：Government to Consumer
Online Auctions
Unit 4 Ecommerce Success Stories
eBayThe World’s Largest Auction Site
Why Can eBay Get Success?
Unit 5 The Internet and the World Wide Web
The Internet
The World Wide Web
Differences Between the Internet and World Wide Web
The Web and Ecommerce
Unit 6 Buying Online
Buying Online
Finding the Good Life on the Internet
Making the Purchase
Unit 7 Doing Business on the Web
Presale
Taking the Order
Delivering the Products
Postsale49Unit 8Digital Advertising
Listing Your Products on Your Website
Banner Advertising
Promoting Your Site
Unit 9 Email Application in Ecommerce
How to Writting an Email
Inquiry and Quotation
Putting a Purchase Order
Making Complaints66Unit 10Global Ecommerce
Doing Business Anywhere，Anytime
Lowering Geographic Barrier
Asynchronous Worldwide Activities
Online International Business Information
Unit 11 Creating your Web Site
Your Electronic Commerce Web Site
Making Your Web Debut
Components of a Web Site
Website Features82Unit 12The Future of Ecommerce
Ecommerce—the Present
Ecommerce—the Future90Reference
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