第一章 基础商务会话 Basic Business Conversation?
Unit 1 Establishing Trade Relation?建立贸易关系??
Unit 2 Talking about Company?公司介绍??
Ⅰ? Company History and Organization?公司历史及组织规模??
Ⅱ? On Working Range， Market and ?Distribution System?公司经营范围，市场及销售体制??
Unit 3 Visiting Factories 参观工厂??
Ⅰ. Welcome to Our Factory?欢迎来到我们工厂??
Ⅱ. About the Departments?关于各部门??
Ⅲ. After Visiting 参观后??
Unit 4 Talking about Products 产品推荐??
Ⅰ. About Quality and Usage? 关于质量和使用方法??
Ⅱ. About Circulation and Profits?流通及利润??
Ⅲ. Offering Reference Material on Product ?and Samples?提供产品参考资料及样品??
Unit 5 Market Research 市场调研??
Ⅰ. Inquiring the Market Situation?询问市场状况??
Ⅱ. Survey 调研??
Unit 6 Advertisement 广告??
Ⅰ. Advertising Media 广告媒介??
Ⅱ. Cost 费用??
Ⅲ. Content of Advertisement?广告内容??
Ⅳ. Result 效果??
Unit 7 Sales Promotion 促销??
Ⅰ. New Product 新产品??
Ⅱ. Offering Choice 提供选择??
Ⅲ. Developing the Market Enlarging the Scale?开拓市场，扩大规模??
Unit 8 Going to the Fair 展销会??
Ⅰ. Preparation 准备??
Ⅱ. During the Fair 展示会期间???
第二章 外贸实务会话?Practical Trading Conversation ?
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