1 PROMOTING ACTIVITIES
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ maintaining a Sharp Eye
Passage Ⅰ Marketing:Key to Producing Bestsellers
Passage Ⅱ Business Is Business Around the World,Or is it?
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
2 COMPANY PROFILES
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ A Perfectly Fair Business Deal
Passage Ⅱ A Perfectly Fair Business Deal(Continued)
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
3 PURCHASE AND PAYMENT
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ My Shopping Experiences
Passage Ⅱ Convenience is Most Important
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
4 TRAINING ACROSS CULTURES
Section Ⅰ Talking Face to Face
Section Ⅱ Being ALL Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ My Study-Abroad Experience at Lancaster University
Passage Ⅱ Continuous Learning
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
5 BRANDS AND ADVERTISEMENTS
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Brand Name
Passage Ⅱ Brand China
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
6 SHARING THE LOSS
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Insurance
Passage Ⅱ Dont Slip Up on Your Cover
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
7 BUSY AGENDA AND SCHEDULE
Sectiont Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Inteview:Michelle Nguyen,President of LCD Designs Inc
Passage Ⅱ A Startup Story:John Deere
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
8 THINKING GLOBAL,ACTING LOCAL
Sectiont Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
SELF-ASSESSMENT
KEYS&TRANSLATIONS
VOCABULARY&PHRASES