Part1 Selcting a Form of Business Ownership
1 Sole Proprietorship
Characteristics of Successful Sole Proprietors
Advantages of a Sole Proprietorship
Disadvantages of a Sole Propietorship
Decision Making：Deciding on the Sole Proprietor Form of Business
2 Partnership
Advantages of a Partnership
Disadvantages of a Partnership
S-Corporations
Limited Liability Company（LLC）rtnersbip Form of Business
3 Corporation
How Stockbolders Earn a Retuirn
Private versus Public Corporations
Advantages of a Corporation
Disadvantages of a Corporation
Comparing Forms of Business Ownership
How Business Ownership Can Change
Decision Making：Deciding on the Corponation Form of Business
4 How Ownership Can Affect Return and Risk
Impact of Ownersbip on the Return on Investment
Impact of Ownersbip on Risk
Cross Functional Teamwork：Sources of Risk across Business Functions
Decision Making：Deciding Whether to Add Partners to Reduce Risk
5 Obtaining Ownership of an Existing Business
Assuming Ownership of a Family Business
Purchasing an Existing Business
Franchising
Self-Scoring Exercise：Do You Have the Skills Necessary to Succeed in Business？
……
Part2 Entrepreneurship and Business Planning
6 Creating a New Business
7 Assessing Market Conditions
8 Developing a Competitive Advantage
9 Developing the Business Plan
10 Risk Management by Entrepreneurs
Part3 Creating and Pricing Products
11 Background on Products
12 Identifying Target Market
13 Creating New Products
14 Product Differentiation
15 Additional Pricing Decisions
Answers to In-Text Study Guide
Glossary
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