新编商务英语综合教程·学生用书（第2册）

　　unit 1 advertisement
　　reading i the money in the message
　　reading ii advertising on the web
　　extension
　　unit 2 leadership
　　reading i characteristics and traits of effective leaders
　　reading ii the sensational michael dell of dell computer
　　extension
　　unit 3 information technology
　　reading i what makes silicon valley so successful and unique
　　reading ii a brave new web
　　extension
　　unit 4 markets
　　reading i flea market
　　reading ii the natural market
　　extension
　　unit 5 secret to success
　　reading i are you an entrepreneur？
　　reading ii make money by thinking the unthinkable
　　extension
　　unit 6 competition
　　reading i the invisible fist
　　reading ii morals in the rat race
　　extension
　　unit 7 investment
　　reading i going for the gold
　　reading ii king of bond
　　extension
　　unit 8 services
　　reading i cross-cultural views of service quality
　　reading ii beyond expectations
　　extension
　　unit 9 business ethics
　　reading i ethics and competitiveness - put first things first
　　reading ii bribery - an inevitable evil？
　　extension
　　unit 10 customers
　　reading i the almighty customer （part i）
　　reading ii the almighty customer （part ii）
　　extension
　　appendix a glossary
　　appendix b idioms & expressions

　　《新编商务英语综合教程》是“高等学校商务英语系列教材”之一。《新编商务英语综合教程.学生用书》为第2册，共10个单元，每单元由reading i、reading ii和extension三大部分组成，并配有相应的教师用书。
　　本教程选材新颖，内容丰富，专业面广，实用性强，可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及商务英语爱好者学习使用。