PART ONE LAYING THE GRoUNDWoRK
1 Mass Communication，Culture，and Media Literacy Media Literacy
What Is Mass Communication?
Communication Defined
Mass Communication Defined
What Is Culture?
Culture as Socially Constructed Shared Meaning
Functions and Effects of Culture
Mass Communication and Culture
Mass Media as Cultural Storytellers
Mass Communication as Cultural Forum
Scope and Nature of Mass Media
The Role of Technology
The Role of Money
Cultural Forum: Audience as Consumer or Audience as Product?
Changes
Concentration of Ownership and Conglomeration
Globalization
Audience Fragmentation
Hypercommercialism
Erosion of Distinctions among Media: Convergence
Mass Communication, Culture, and Media Literacy
Oral Culture
The Invention of Writing
Literate Culture
The Gutenberg Revolution
The Industrial Revolution
Media Literacy
Elements of Media Literacy
Media Literacy Skills
Living Media Literacy: Living a Media Literate Life
Resources for Review and Discussion
Chapter Review
Key Terms
Questions for Review
Questions for Critical Thinking and Discussion
PART TWO MEDIA，MEDIA INDUSTRIES,AND MEDIA AUDIENCES
2 Books
Book Timeline
A Short History of Books
Books in Colonial North America
Books and Their Audiences
The Cultural Value of the Book
Media Echoes: The Role of Books in Social Movements
Using Media to Make a Difference: Our Bodies, Ourselves
Censorship
Scope and Structure of the Book Industry
Categories of Books
From Idea to Publication
Trends and Convergence in Book Publishing
Convergence
Conglomeration
Demand for Profits and Hypercommercialism
Growth of Small Presses
Restructuring of Book Retailing
Cultural Forum: Freedom to Read
Developing Media Literacy Skills: The Lessons of Harry Potter
Living Media Literacy: Start a Citywide Book Conversation
Resources for Review and Discussion
Chapter Review
Key Terms
Questions for Review
Questions for Critical Thinking and Discussion
3 Newspapers
4 Magazines
5 Film
6 Radio and Sound Recording
7 Television
8 The Internet and the World Wide Web：Changingthe Paradigm
PART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE
9 TheorieS and Efiects of Mass Communication
1O Media Freedom，Regulation，and Ethics
Glossary
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