美语国际人·商务英语写作经典模板100篇
目 录内容简介
第一部分 商务写作概论
1．黄金三段式Three-Part Structure／1
2．选择适当的表格和图例Choosing the Right Graphics／2
3．表格Tables／3
4．图例Figures／4
第二部分 商务信函
一般书信
5．书信的三种类型Three Types of Messages／13
6．通用信的写法Guidelines for Form Messages／19
7．标准通用信Standard Form Message／20
8．菜单式通用信Menu Form Message／21
9．指南式通用信Guide Form Message／23
求职招聘
10．求职信Application Letter／25
11．申请信Application Essay／27
12．请求写推荐信Recommendation．Request Letter／29
13．面试后的跟进信Interview Follow-up Letter／3l
14．给应聘者的回复的写法Guidelines for Employer’S Follow-up Letters／33
15．给应聘者的回复(想录用)Employer’S Follow-up Letter(Strong Candidate)／34
16．给应聘者的回复(不想录用)Employer’S Follow-up Letter(Unqualified Candidate)／35
17．录用通知Job-OfferLetter／36
18．工作接受信Job·Acceptance Letter／38
19．工作拒绝信Job-Rejection Letter／40
20．感谢信Thank You and Update tO Reference／42
21．推荐信的写法Guidelines for Employee Recommendations／44
22．推荐信(升职推荐)Recommendation(Promotion)／45
23．推荐信(强力推荐)Recommendation(Strong Candidate)／47
24．推荐信(有保留的推荐)Recommendation(with Reservations)／49
个人事务
25．要求涨工资或晋升的信件的写法Guidelines for Requesting Raises or Promotions／51
26．辞职信的写法Guidelines for Resigning／53
27．辞职信Resignation Memo／54
告知信息
28．告知信息信的写法Guidelines for Informative Messages／55
29．建议信Advice‘Message／56
30．通知Announcement or Notice／58
31．确认信Confirmation Message／60
32．概述文件Cover Message／62
33．告知进度Update／64
表达善意
34．表达善意的信件的写法Guidelines for Goodwill Messages／66
35．祝贺信Congratulations Message／67
36．道歉信Apology／68
37．感谢信Thank-You Message／70
38．欢迎信Welcome Message／72
39．同情信Sympathy Message／74
要求信
40．询问和要求信的写法Guidelines for Routine Inquiries and Requests／75
41．要求信息Information Request／76
42．要求合作Routine Request for Cooperation／78
43．常规邀请Routine Invitation／80
44．劝说接受特殊要求的信件的写法Guidelines for Special RequesB and Promotional Messages／82
45．劝说合作Persuasive Request for Cooperation／83
46．请求帮助Persuasive Request for Assistance／85
47．请求参与Request for Participation／87
48．集资Fund-Raising Message／89
49．信用申请Credit Application／91
回应信
50．积极回应信的写法Guidelines for Positive Responses／93
51．积极回应询问Positive Reply to an Inquiry／94
52．积极回应要求或建议Request or Proposal Acceptance／96
53．积极回应建信用要求Credit Approval／98
54．积极回应投诉Accepting Claims／100
55．回绝信的写法Guidelines for Denying Requests／102
56．回绝资金要求Funding-Reque~Denial／103
57．消极回复询问(私人信件)Negative Response to an Inquiry(Personal Letter)／105
58．消极回复询问(正式信函)Negative Response tO an Inquiry(Form Letter)／107
59．消极回复捐款要求Negative Response tO a Donation Request／109
60．消极回复投诉Negative Response to a Claim or Complaint／111
61．消极回复建信用要求(企对企)Negative Response to a Credit Application(Business to Business)／113
62．消极回复建信用要求(企对客)Negative Response to a Credit or Loan Application(Business to Consumer)／114
63．拒绝建议、‘计戈0或投标的信件的写法Guidelines for Rejecting Suggestions，Proposals，Or Bids／115
64．拒绝建议Suggestion Rejection／116
65．拒绝计划Proposal Rejection／118
66．拒绝投标Bid Rejection／120
公共关系
67．解释问题的信件的写法Guidelines for Explaining Problems／122
68．解释变故Negative Change Announcement／123
69．解释不好的结果Poor Results Explanation／125
70．危机处理Crisis Management／127
71．抱怨信的写法Guidelines for Making Claims or Complaints／129
72．一般的抱怨Complaint(Basic)／130
73．严重的不满Complaint(Serious)／132
74．说明立场的信件的写法Guidelines for Position Statements／135
75．立场描述Position Statement／136
营销和售后
76．销售信的写法Guidelines for Sales Messages／138
77．推销信(首次联系)Sales Letter(First Contact)／139
78．推销信(通用格式)Form Sales Letter／141
79．推销信(第二次联系)Sales Letter(Following a Contact)／143
80．售后联系Sales Letter(Following a Sale)／145
81．推销信(给不积极的消费者)Sales Letter(Inactive Customer)／147
82．催款信的写法Guidelines for Collection Letter／149
83．催款信(第一次通知)Collection Letter(First Notice)／150
84．催款信(第二次联系)Collection Letter(Second Notice)／152
85．催款信(最后通牒)Collection Letter(Final Notice)／154
第三部分 商务文档
报告和计划书
86．报告和计划书的写作要点Writing Successful Reports and Proposals／155
87．报告和计划书的类型Types of Reports and Proposals／156
88．事故报告Incident Report／157
89．调查报告Investigative Report／161
90．阶段报告Periodic Report／167
91．项目进度报告Progress Report／171
92．差旅报告Trip Report／175
93．正式报告MajorReport／179
94．陈述稿PresentationinManuscriptForm／180
95．计划书的写法Guidelines for Proposals／185
96．提高说明JustificationProposal／187
97．概念性计划书Concept Proposals or Suggestions／190
98．解决麻烦建议书Troubleshooting Proposal／192
99．申请计划书GrantProposal／196
100．研究计划Research Proposal／201
101．销售计划书或标书的写法Guidelines for Major Sales Proposal or Bid／204
102．投标Bid Form／205
103．营销计划Sales Proposal／207
公关文档
104．新闻通稿的写法Guidelines for News Releases／209
105．新闻通稿的主题Topics for News Releases／210
106．新闻通稿(好消息)Release(Good-News)／211
107．新闻通稿(坏消息)Release(Bad-News)／213
108．传单和小册子的写法Guidelines for Flyers and Brochures／215
109．传单Flyer／216
110．通讯的写法Guidelines for Newsletters／217
111．内部通讯Newsletter(In-House)／218
112．对外通讯Newsletter(Public)／220
说明书
113．说明书的写法Guidelines for Instructions／222
114．列举系列用品的说明书Instructions with a List of Materials／224
115．程序说明书Instructions for a Procedure／226
1 16．带照片的说明书Instructions Containing Photographs／228
117．带图片的说明书Instructions with Drawings／230
公司管理
118．公司概况的写法Guidelines for a Company Profile(or Fact Sheet)／232
119．公司概况(简要)Company Profile(Brief)／233
120．公司概况(详尽)Company Profile(Fact Sheet)／235
121．企业宗旨的写法Guidelines for Mission Statements／238
122．政策说明的写法Guidelines for Policy Statements／240
123．关于质量控制的政策说明Policy Statement on Quality Control／241
124．关于补偿金的说明Policy Statement on Reimbursing Expenses／242
125．关于保密政策的声明Policy Statement on Confidentiality／244
126．流程的写法Guidelines for Procedures／246
127．政策执行程序Instructions for a Policy Procedure／247
人力资源
128．职位描述的写法Guidelines for Job Descriptions／249
129．职位描述(简要)Job Descriptions(Brief)／250
130．职位描述(详细)Job Descriptions(Extended)／252
131．招聘广告的写法Guidelines for Job Advertisements／255
132．招聘广告Job Advertisements／256
133．员工评估的写法Guidelines for Employee Evaluations／258
134．员工评估(简要)Employee Evaluation(Short Form)／259
135．员工评估(详细)Employee Evaluation(Long Form)／261
附录
1．常用标点符号Using Punctuation／264
2．常用情态动词Common Modal Auxiliary Verbs／278
3．常用动词短语Common Two-Word Verbs／279
4．常用习语Idioms／280
1．黄金三段式Three-Part Structure／1
2．选择适当的表格和图例Choosing the Right Graphics／2
3．表格Tables／3
4．图例Figures／4
第二部分 商务信函
一般书信
5．书信的三种类型Three Types of Messages／13
6．通用信的写法Guidelines for Form Messages／19
7．标准通用信Standard Form Message／20
8．菜单式通用信Menu Form Message／21
9．指南式通用信Guide Form Message／23
求职招聘
10．求职信Application Letter／25
11．申请信Application Essay／27
12．请求写推荐信Recommendation．Request Letter／29
13．面试后的跟进信Interview Follow-up Letter／3l
14．给应聘者的回复的写法Guidelines for Employer’S Follow-up Letters／33
15．给应聘者的回复(想录用)Employer’S Follow-up Letter(Strong Candidate)／34
16．给应聘者的回复(不想录用)Employer’S Follow-up Letter(Unqualified Candidate)／35
17．录用通知Job-OfferLetter／36
18．工作接受信Job·Acceptance Letter／38
19．工作拒绝信Job-Rejection Letter／40
20．感谢信Thank You and Update tO Reference／42
21．推荐信的写法Guidelines for Employee Recommendations／44
22．推荐信(升职推荐)Recommendation(Promotion)／45
23．推荐信(强力推荐)Recommendation(Strong Candidate)／47
24．推荐信(有保留的推荐)Recommendation(with Reservations)／49
个人事务
25．要求涨工资或晋升的信件的写法Guidelines for Requesting Raises or Promotions／51
26．辞职信的写法Guidelines for Resigning／53
27．辞职信Resignation Memo／54
告知信息
28．告知信息信的写法Guidelines for Informative Messages／55
29．建议信Advice‘Message／56
30．通知Announcement or Notice／58
31．确认信Confirmation Message／60
32．概述文件Cover Message／62
33．告知进度Update／64
表达善意
34．表达善意的信件的写法Guidelines for Goodwill Messages／66
35．祝贺信Congratulations Message／67
36．道歉信Apology／68
37．感谢信Thank-You Message／70
38．欢迎信Welcome Message／72
39．同情信Sympathy Message／74
要求信
40．询问和要求信的写法Guidelines for Routine Inquiries and Requests／75
41．要求信息Information Request／76
42．要求合作Routine Request for Cooperation／78
43．常规邀请Routine Invitation／80
44．劝说接受特殊要求的信件的写法Guidelines for Special RequesB and Promotional Messages／82
45．劝说合作Persuasive Request for Cooperation／83
46．请求帮助Persuasive Request for Assistance／85
47．请求参与Request for Participation／87
48．集资Fund-Raising Message／89
49．信用申请Credit Application／91
回应信
50．积极回应信的写法Guidelines for Positive Responses／93
51．积极回应询问Positive Reply to an Inquiry／94
52．积极回应要求或建议Request or Proposal Acceptance／96
53．积极回应建信用要求Credit Approval／98
54．积极回应投诉Accepting Claims／100
55．回绝信的写法Guidelines for Denying Requests／102
56．回绝资金要求Funding-Reque~Denial／103
57．消极回复询问(私人信件)Negative Response to an Inquiry(Personal Letter)／105
58．消极回复询问(正式信函)Negative Response tO an Inquiry(Form Letter)／107
59．消极回复捐款要求Negative Response tO a Donation Request／109
60．消极回复投诉Negative Response to a Claim or Complaint／111
61．消极回复建信用要求(企对企)Negative Response to a Credit Application(Business to Business)／113
62．消极回复建信用要求(企对客)Negative Response to a Credit or Loan Application(Business to Consumer)／114
63．拒绝建议、‘计戈0或投标的信件的写法Guidelines for Rejecting Suggestions，Proposals，Or Bids／115
64．拒绝建议Suggestion Rejection／116
65．拒绝计划Proposal Rejection／118
66．拒绝投标Bid Rejection／120
公共关系
67．解释问题的信件的写法Guidelines for Explaining Problems／122
68．解释变故Negative Change Announcement／123
69．解释不好的结果Poor Results Explanation／125
70．危机处理Crisis Management／127
71．抱怨信的写法Guidelines for Making Claims or Complaints／129
72．一般的抱怨Complaint(Basic)／130
73．严重的不满Complaint(Serious)／132
74．说明立场的信件的写法Guidelines for Position Statements／135
75．立场描述Position Statement／136
营销和售后
76．销售信的写法Guidelines for Sales Messages／138
77．推销信(首次联系)Sales Letter(First Contact)／139
78．推销信(通用格式)Form Sales Letter／141
79．推销信(第二次联系)Sales Letter(Following a Contact)／143
80．售后联系Sales Letter(Following a Sale)／145
81．推销信(给不积极的消费者)Sales Letter(Inactive Customer)／147
82．催款信的写法Guidelines for Collection Letter／149
83．催款信(第一次通知)Collection Letter(First Notice)／150
84．催款信(第二次联系)Collection Letter(Second Notice)／152
85．催款信(最后通牒)Collection Letter(Final Notice)／154
第三部分 商务文档
报告和计划书
86．报告和计划书的写作要点Writing Successful Reports and Proposals／155
87．报告和计划书的类型Types of Reports and Proposals／156
88．事故报告Incident Report／157
89．调查报告Investigative Report／161
90．阶段报告Periodic Report／167
91．项目进度报告Progress Report／171
92．差旅报告Trip Report／175
93．正式报告MajorReport／179
94．陈述稿PresentationinManuscriptForm／180
95．计划书的写法Guidelines for Proposals／185
96．提高说明JustificationProposal／187
97．概念性计划书Concept Proposals or Suggestions／190
98．解决麻烦建议书Troubleshooting Proposal／192
99．申请计划书GrantProposal／196
100．研究计划Research Proposal／201
101．销售计划书或标书的写法Guidelines for Major Sales Proposal or Bid／204
102．投标Bid Form／205
103．营销计划Sales Proposal／207
公关文档
104．新闻通稿的写法Guidelines for News Releases／209
105．新闻通稿的主题Topics for News Releases／210
106．新闻通稿(好消息)Release(Good-News)／211
107．新闻通稿(坏消息)Release(Bad-News)／213
108．传单和小册子的写法Guidelines for Flyers and Brochures／215
109．传单Flyer／216
110．通讯的写法Guidelines for Newsletters／217
111．内部通讯Newsletter(In-House)／218
112．对外通讯Newsletter(Public)／220
说明书
113．说明书的写法Guidelines for Instructions／222
114．列举系列用品的说明书Instructions with a List of Materials／224
115．程序说明书Instructions for a Procedure／226
1 16．带照片的说明书Instructions Containing Photographs／228
117．带图片的说明书Instructions with Drawings／230
公司管理
118．公司概况的写法Guidelines for a Company Profile(or Fact Sheet)／232
119．公司概况(简要)Company Profile(Brief)／233
120．公司概况(详尽)Company Profile(Fact Sheet)／235
121．企业宗旨的写法Guidelines for Mission Statements／238
122．政策说明的写法Guidelines for Policy Statements／240
123．关于质量控制的政策说明Policy Statement on Quality Control／241
124．关于补偿金的说明Policy Statement on Reimbursing Expenses／242
125．关于保密政策的声明Policy Statement on Confidentiality／244
126．流程的写法Guidelines for Procedures／246
127．政策执行程序Instructions for a Policy Procedure／247
人力资源
128．职位描述的写法Guidelines for Job Descriptions／249
129．职位描述(简要)Job Descriptions(Brief)／250
130．职位描述(详细)Job Descriptions(Extended)／252
131．招聘广告的写法Guidelines for Job Advertisements／255
132．招聘广告Job Advertisements／256
133．员工评估的写法Guidelines for Employee Evaluations／258
134．员工评估(简要)Employee Evaluation(Short Form)／259
135．员工评估(详细)Employee Evaluation(Long Form)／261
附录
1．常用标点符号Using Punctuation／264
2．常用情态动词Common Modal Auxiliary Verbs／278
3．常用动词短语Common Two-Word Verbs／279
4．常用习语Idioms／280
目 录内容简介
这是一本精炼易懂、风格实用的手册。作者都是深入业务数十年的专业人士，对于繁忙的商务活动了然于心，更深知商务人士面临的写作难题。本书旨在帮助你掌握商务写作技能，为你取得职业成功增添一臂之力。
简明、实用、快速的参考模板
每个主题都配有简明扼要的写作指南，修辞分析和页边注释，帮助你在最短的时间内写出上乘的商务文章。
方便读者的页面设计
简明的页面设计容纳了丰富的内容——取自真实工作情境的范文、准确到位的译文、实用高效的写作指导。
点拨技巧的黄金三段式
本书范文奉行黄金三段式写作结构，并用页边注释的方式直观地体现出来，简洁明了，易于掌握。
高效写作七原则
本书所有范文都遵循高效写作七原则——主题鲜明、逻辑严密、交谈式语言、用词准确、语句流畅、书写正确、设计上便于读者阅读。
简明、实用、快速的参考模板
每个主题都配有简明扼要的写作指南，修辞分析和页边注释，帮助你在最短的时间内写出上乘的商务文章。
方便读者的页面设计
简明的页面设计容纳了丰富的内容——取自真实工作情境的范文、准确到位的译文、实用高效的写作指导。
点拨技巧的黄金三段式
本书范文奉行黄金三段式写作结构，并用页边注释的方式直观地体现出来，简洁明了，易于掌握。
高效写作七原则
本书所有范文都遵循高效写作七原则——主题鲜明、逻辑严密、交谈式语言、用词准确、语句流畅、书写正确、设计上便于读者阅读。
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