序
前言
Unit 1 Multinational Enterprises
Text A What Are They
Text B Honda in North America
Unit 2 Ethics in Business
text A Spain Makes a Stand Against Financial Scandals
Text B Ethics in the lnfosphere
Unit 3 Quality Management Standards Program
Text A The Quality Management System Stand~ds
Text B ISO 9000 System Described and Interpreted for FIS
Unit 4 Technology Transfer
Text A What Is Technology Transfer?
Text B Technology Transfer Program of University of California
Unit 5 Intellectual Property
Text A What Is Intellectual Property or lP7
Text B Mine Games Companies Are Coming Intellectual Property
Unit 6 Joint Ventures
Text A Joint Ventures-Your Unlimited Opportunity
Text BCan ChongqingS$200 Billion Upgrade Shift ChinaS Center of Gravity?
Unit 7 Cargo Insurance
Text A The Importance of Cargo Insurance
Text B Rapid Growth in the Chinese Insurance Market
Unit 8 The Banking Firm
Text A The Bank Balance Sheet
Text B What the Banks Must Do
Unit 9 Working Overseas
Text A Global Managers for Global Businesses
Text B Cross-cultural Misinterpretation
Unit 10 Project Management
Text A What Is Project Management?
Text B Project Management Is about Lessons-to-Learn
Unit 11 Chain Store Operation
Text A Franchising
Text B A Finger-lickins Good Time in China
Unit12 Giobalization
Text A Will WalMart Take Over the World?
Text B Globalization
Unit 13 Acquisition
Text A What Is Acquisition?
Text B Merrill Lynch in Japan
Unit 14 The Political Economy of International Trade
Text A The USS Yuan Rhetoric Carries Trade Risks
Text B Political Arguments for Government Intervention in International Trade
Unit 15 Public Relations
Text A A Crisis of Confidence-CEO Nasser Scrambles to Contain the Tire
Problem
Text B Public Relations
Answer Keys
Reference
缺书网
扫码进群