Unit 1 Advertisement
Warm-Up Exercises
Part One Listening Comprehension:Advertisement
Part Two Reading:Size Matters in Ban on Sandwich Advertisement
Part Three Language Lab
Unit 2 Internet in Our Daily Lives
Warm-Up Exercises
Part One Listening Comprehension:The Web Lifestyle
Part Two Reading:Power at Last
Part Three Language Lab
Unit 3 Money and Banking
Warm-Up Exercises
Part One Listening Comprehension:Credit Cards and Checks
Part Two Reading:In the Bank
Part Three Language Lab
Unit 4 China's Entertainment Industry
Warm-Up Exercises
Part One Listening Comprehension:Entertainment:China's New Growth Industry
Part Two Reading:“Super Girls”:A Landmark of China's TV Entertainment Industry
Part Three Language Lab
Unit 5 Tourism
Warm-Up Exercises
Part One Listening Comprehension:The Old Silk Road
Part Two Reading:The Tourist Industry
Part Three Language Lab
Unit 6 Brand
Warm-Up Exercises
Part One Listening Comprehension:The Secret of Samsung's Success
Part Two Reading:Ikea——Brand of the Many
Part Three Language Lab
Unit 7 Culture and Business
Warm-Up Exercises
Part One Listening Comprehension:Table Manners
Part Two Reading:Appreciating Cultural Differences Makes Good BusinessSense
Part Three Language Lab
Unit 8 Import and Export
Warm-Up Exercises
Part One Listening Comprehension:A Conversation
Part Two Reading:A Business Conversation
Part Three Language Lab
Unit 9 Job Hunting and Recruitment
Warm-Up Exercises
Part One Listening Comprehension:An Interview
Part Two Reading:Interview or Test?
Part Three Language Lab
Unit 10 Globalization
Warm-Up Exercises
Part One Listening Comprehension:For and Against Globalization
Part Two Reading:Going Global
Part Three Language Lab
Vocabulary