Acknowledgements
Introduction
Management
Unit 1: Corporate culture
Exam reference and unit notes
Photocopiable activity:Time management
Answer key
Transcript
Unit 2: Leaders and managers
Exam reference and unit notes
Photocopiable activity:Management problems
Answer key
Transcript
Unit 3: Internal communications
Exam reference and unit notes
Photocopiable activity:Bad bosses
Answer key
Transcript
Unit 4: Chairing meetings
Exam reference and unit notes
Photocopiable activity:Case study:Spenfeld
Answer key
Transcript
Competitive advantage
Unit 5: Customer relationships
Exam reference and unit notes
Photocopiable activity:Case study:Curiosity Tours
Answer key
Transcript
Unit 6: Competitive advantage
Unit 7: A proposal
Unit 8: Presenting at meetings
Advertising and sales
Unit 9: Advertising and customers
Unit 10: Advertising and the Internet
Unit 11: Sales reports
Unit 12: The sales pitch
Finance
Unit 13: Forecasts and results
Unit 14: Financing the arts
Unit 15: Late payers
Unit 16: Negotiating a lease
The work environment
Unit 17: Workolace atmosphere
Unit 18: The workforce of the future
Unit 19: Productivity
Unit 20: Staff negotiations
Corporate relationships
Unit 21: Corporate ethics
Unit 22: Expanding abroad
Unit 23: An overseas partnership
Unit 24: A planning conference
Exam skills and Exam practice