第一章 美食营销文化：引发食客的味蕾
CASE 1： Two global drinks brands are trying to revitalise themselves
CASE 2： Frances answer to Wal-Mart faces some of the same difficulties
CASE 3： Wal-Mart tiptoes into India with the launch of a wholesale operation
CASE 4： Kraft has bid for Danones biscuit unit. Thats the way the cookie consolidates
CASE 5： Thats Andrew and Peggy Cherng， owners of the wildly successful Panda Express fast-food chain
CASE 6： How a Frenchman is reviving McDonalds in Europe
CASE 7： Coca-Cola strikes it rich in Asia with a new drink
第二章 汽车营销文化：沸腾速度的激情
CASE 1： The car may be German， but its innards are nearly all frem eastern Europe
CASE 2： Though struggling at home， General Motors is doing weli in China
CASE 3： The prospects for the worlds biggest carmaker have dramatically improved
CASE 4： The turbulent aircraft-maker tries to slow its descent
CASE 5： The South Korean carmaker， once the butt of jokes， is doing well in America
CASE 6： MINIs new webisodic marketing campaign is a dud
第三章 电子营销文化：装点另类的娱乐
CASE 1： Feeling unusually threatened， the software giant does an unusual deal
CASE 2： An end to that blue screen of death?
CASE 3： Staying Number One
CASE 4： With common customers and enemies， two internet firms form an alliance
第四章 网络营销文化：激发沟通的欲望
CASE 1： Carl Icahn takes an interest in struggling Motorola
CASE 2： Jeffrey Immelt opts for plastic surgery
CASE 3： Electronic arts： looking forward to the next level
CASE 4： Drop the Computer
CASE 5： Marketing the iPhone： where would Jesus queue?
第五章 生活营销文化：生存发展的本能
CASE 1： Piecing things together： what companies can learn from playing with Lego?
CASE 2： Would you like fries with that? ——The power of up-selling and cross-selling
CASE 3： Buzz marketing
CASE 4： Will she， wont she?
CASE 5： Harry Potter， marketing magician
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