1 Promoting Activities
Section ⅠTalking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Promotion Methods
Passage Ⅱ 10 Rules for Attending Exhibitions in China
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
2 Company Profiles
Section ⅠTalking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Haier Culture,Haier Brand and Haier Idea
Passage Ⅱ Everyone Has a Chance to Win
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
3 Purchase and Payment
Section ⅠTalking Face to Face
Section Ⅱ Being All Ears
Section ⅢMaintaining a Sharp Eye
Passage Ⅰ Who Is Using My Credit Card Today?
Passage Ⅱ E-business Means Opportunities
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
4 Training Across Cultures
Section ⅠTalking Face to Face
Section Ⅱ Being All Ears
Section ⅡI Maintaining a Sharp Eye
Passage Ⅰ Cultural Stereotypes and Misunderstandings
Passage Ⅱ Change,or Get Left Behind
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
5 Brands and Advertisements
Section ⅠTalking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Maintaining a Sharp Eye
Passage Ⅰ Elsie the Cow
Passage Ⅱ Experiential Branding
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
6 Sharing the Loss
Section ⅠTalking Face to Face
Section Ⅱ Being All Ears
Section ⅡI Maintaining a Sharp Eye
Passage Ⅰ Sharing Economic Losses Through Insurance
Passage Ⅱ Be Careful with Your Policy
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
7 Busy Agenda and Schedule
Section ⅠTalking Face to Face
Section Ⅱ Being All Ears
Section ⅡI Maintaining a Sharp Eye
Passage Ⅰ A Survey Report on Owner-Managers in the UK
Passage Ⅱ Michael Dell and His Business
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
8 Thinking Global,Acting Local
Section ⅠTalking Face to Face
Section Ⅱ Being All Ears
Section ⅡI Maintaining a Sharp Eye
Passage Ⅰ Real WTO Challenges for China
Passage Ⅱ Sustainability
Section Ⅳ Trying Your Hand
Section Ⅴ Having Some Fun
NEW WORDS AND EXPRESSIONS
VOCABULARY
PHRASES