商务交流（双语版）

　　1.Communication s Foundation
　　1.1The importance communication
　　1.2The managerial functions of communication
　　1.3Formats for letters，memos，and email messages
　　1.3.1Formats for letters
　　1.3.2Formats for Memos
　　1.3.3Formats for eMail Messages
　　2.The Structure of Your document
　　2.1Choosing words
　　2.2Developing sentences
　　2.3Developing paragraphs
　　2.3.1What is a paragraph·
　　2.3.2The Basic Rule：Keep One Idea to One Paragraph
　　2.3.3Elements of a Paragraph
　　3.How to Start/Answer/End Letters
　　3.1How to Start Your Letter
　　3.1.1Thank You letter
　　3.1.2A Letter of Request
　　3.1.3Introduction letter
　　3.2How to Answer Letter
　　3.2.1Complaint Letter
　　3.2.2Decline Letter
　　3.3How to End Letter
　　4.Good News
　　4.1How to Write a Subject Line
　　4.1.1Making Subject Lines Specific
　　4.1.2Making Subject Lines Concise
　　4.1.3Making Subject Lines Appropriate for the Pattern of Organization
　　4.2The Organization of Good News
　　4.3When to use reader benefits
　　4.4The most common kinds of informative and positive messages
　　4.4.1ThankYou and Congratulatory Notes
　　4.4.2Adjustments and Responses to Complaints
　　4.4.3Transmittals
　　4.4.4Confirmations
　　5.Bad News
　　5.1The Parts of a Bad News
　　5.1.1Subject Lines
　　5.1.2Buffers
　　5.1.3Reasons
　　5.1.4Refusals
　　5.1.5Alternatives
　　5.1.6Endings
　　5.2How to organize Negative Messages
　　5.2.1Negative messages to clients and customers
　　5.2.2Negative messages to superiors
　　5.2.3Negative messages to peers and subordinates
　　5.3Example
　　6.How to Apologize & How to Make a Mild Complaint
　　6.1How to Apologize
　　6.2How to Make a Mild Complaining Letter
　　6.2.1Background
　　6.2.2Problem
　　6.2.3Solution
　　6.2.4Warning （optional）
　　6.2.5Closing
　　6.3Example
　　7.Persuasive Messages
　　7.1The importance of persuasive messages
　　7.2The classification and features of persuasive messages
　　7.3Choosing a Persuasive Strategy
　　7.3.1What do you want people to do·
　　7.3.2What objections， if any， will the audience have·
　　7.3.3How strong a case can you make·
　　7.3.4What kind of persuasion is best for the organization， and the culture·
　　7.4Using Your Analysis to Choose a Persuasive Strategy
　　7.4.1Writing Persuasive Direct Request
　　7.4.2Writing Persuasive ProblemSolving Messages
　　7.5Tone in Persuasive Messages
　　7.6Varieties of Persuasive Messages
　　7.6.1Collection Letters
　　7.6.2Performance Appraisals
　　7.6.3Letters of Recommendation
　　7.7Solving a Sample Problem
　　8.Identify Purposes of Writing and Building Goodwill
　　8.1To build goodwill
　　8.2To create youattitude
　　8.3Positive emphasis
　　8.4Reducing bias
　　9.Reports
　　9.1Title page
　　9.2Letter or memo of transmittal
　　9.3Table of contents
　　9.4List of illustrations
　　9.5Executive summary
　　9.6Introduction
　　9.7Background or History
　　9.8Conclusions and Recommendations
　　10.Graphs and Other Visuals
　　10.1When to use visuals
　　10.2Designing visuals
　　10.3Integrating visuals in your text
　　11.Citing and Referencing
　　11.1Intext citation
　　11.2Bibliography/References
　　12.Resume
　　12.1When to prepare your job hunting
　　12.2Evaluating your strengths and interests
　　12.3What to include in a resume
　　12.4Guidelines for resume
　　12.5Mistakes and errors in a resume
　　12.6Dealing with difficulties
　　13.Making Oral Presentations
　　13.1Dealing with fear
　　13.2Purposes in oral presentations
　　13.3Planning a strategy for your presentation
　　13.4Your opening and close should be strong
　　13.4.1Your opener
　　13.4.2Your End
　　13.5Planning PowerPoint Slides
　　13.6Organizing your information
　　13.7Delivering a presentation
　　13.8An example presentation text
　　14.Organizing a meeting
　　14.1First decide if you need to have a meeting
　　14.2How to organize a meeting
　　14.2.1Identify the need for a meeting
　　14.2.2Planning a meeting
　　14.2.3Arranging a meeting
　　14.2.4Preparing for a meeting
　　14.2.5Running a meeting
　　14.2.6Finalizing & issuing the agreed minutes
　　14.3During a meeting
　　14.3.1At the beginning， you d have Small Talk
　　14.3.2Welcome
　　14.3.3Introductions
　　14.3.4Roll Call/Apologies
　　14.3.5Objectives
　　14.3.6Following the Agenda
　　14.3.7Closing a Meeting
　　14.4Vocabulary for meetings
　　Exercises

　　     《商务交流（双语版）》以商务和管理活动为背景，按由简到繁、先基础后提高的思路编排，内容包括：有效信函的基础、各种信息的传达、求职,以及大型会议的演讲、报告等。最后设习题，便于读者练习和自我检测。
　　     本书适用于高职高专经贸类专业以及其他相关专业的师生使用，也可以作为涉外企业从业人员的自学资料。