高级商务英语听说(第2版)
Unit 1 Globalization Trend
Unit 2 Hot Issues in International Trade
Unit 3 Making Economic Sense
Unit 4 Consumer Behavwr
Unit 5 Brand Equity and Global Brands
Unit 6 Advertising Appeals-Image&Personality
Unit 7 Management Gurus
Unit 8 Momnting Employees
Unit 9 Recruitment and Performance Appraisal
Unit 10 Financial world
Unit 11 Making Investment Rationally
Unit 12 On the Business Legal Front
Unit 13 Effective Communication-Language and Culture
Unit 14 Cultural Differences-Manners and Taboos
Unit 15 Organizational Culture-Competitive Advantage
Unit 16 A Socially Responsible Corporation-Business Ethics
Unit 17 Get Yourself Wired-Internet and Mobile Phones
Unit 18 New Economy and E-Commerce
Appendix Tapescripts
Unit 1 Globalization Trend
Unit 2 Hot Issues in International Trade
Unit 3 Making Economic Sense
Unit 4 Consumer Behavio
Unit 5 Brand Equity and Global Brands
Unit 6 Advertising Appeals-Image & Personality
Unit 7 Management Gurus
Unit 8 Motivating Employees
Unit 9 Recruitment and Performance Appraisal
Unit 10 Financial World
Unit 11 Making Investment Rationally
Unit 12 On the Business Legal Front
Unit 13 Effective Communication-Language and Culture
Unit 14 Cultural Differences-Manners and Taboos
Unit 15 Organizational Culture-Competitive Advantage
Unit 16 A Socially Responsible Corporation-Business Ethics
Unit 17 Get Yourself Wired-Internet and Mobile Phones
Unit 18 New Economy and E.Commerce
江春,对外经济贸易大学英语学院商务英语系副教授。毕业于北京对外经济贸易大学,获经济学学士学位和外国语言学应用语言学硕士学位获韩国国际开发研究院公共政策与管理学院工商管理硕士,美国路易维尔大学人文学博士曾赴新加坡国立大学教育学院学习英语教学法一年,获全球认可英语教育学证书赴美国西东大学商学院做访问学者一年获国际商务学证书。出版发表各类论文,教材和译著十余部,参加多项国家级省部级项目并获得“高级商务英语听说”国家级和北京市级精品课程,北京市优秀教学成果二等奖和北京市精品教材奖目前的研究兴趣是商务英语和跨文化交际教授过的课程有,商务英语入门、高级商务英语写作、高级经贸文章选读,高级商务英语视听说商务英语专题研究、市场营销原理,跨文化营销、创业规划书的写作、MBA高级商务英语、战略管理,国际商务比较研究等等教授商务英语和商务专业二十余年,为国内外多家高校讲授跨文化管理课程,同时还为国内外大型国际企业进行商务英语培训。
《高级商务英语听说(第2版)》适用于财经类专业本科三四年级的学生;商务英语专业本科生;MBA学生的商务英语课程。也适合准备报考上述商务英语测试的练习复习;准备出国学习MBA或其他商科专业的前期准备。
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