国际商务英文与函电

　　Unit One  Global Economy and Market Globalization
　　Globalization of Markets
　　Phases of Globalization
　　Dimensions of Market Globalization
　　Drivers of Market Globalization
　　Firm-level Consequences of Market
　　Globalization: Internationalization
　　of the Firm’s Value Chain
　　China in Global Economy
　　Vocabulary
　　Unit Two  International Business
　　Introduction
　　Activities in International Business
　　The Nature of International Trade
　　The Nature of International
　　Investment
　　Services Trade as Normal Products
　　How does International Business Differ
　　from Domestic Business?
　　The Four Risks in
　　Internationalization
　　Who Participates in International
　　Business?
　　Why Should You Study International
　　Business?
　　Facilitator of the Global Economy
　　and Interconnectedness
　　Contributor to National Economy
　　A Competitive Advantage
　　for the Firm
　　A Competitive Advantage for You
　　Vocabulary
　　Unit Three  Business Letter Writing
　　Writing Principles of Business Letters
　　Layout of Business Letters
　　Letter Forms
　　Semi-indented Letter Style
　　Blocked Letter Style
　　Addressing Envelopes
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Unit Four  Establishing Business
　　Relations
　　Specimen Letters
　　Vocabulary
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Preposition
　　Business Conversations
　　Useful Expressions
　　Case Study
　　Exercises
　　Unit Five  Sales Promotion
　　Specimen Letters
　　Vocabulary
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Preposition
　　Business Conversations
　　Useful Expressions
　　Exercises
　　Unit Six  Enquiries and Replies
　　Specimen Letters
　　Vocabulary
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Preposition
　　Business Conversations
　　Useful Expressions
　　Case Study
　　Exercises
　　Unit Seven  Quotations, Offers
　　and Counter-offers
　　Specimen Letters
　　Vocabulary
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Preposition
　　Business Conversations
　　Useful Expressions
　　Case Study
　　Exercises
　　Unit Eight  Orders and Their Fulfilment,and Sales Contracts
　　Ⅰ. The buyer’s obligations
　　Ⅱ. The seller’s obligations
　　Specimen Letters
　　Vocabulary
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Preposition
　　Business Conversations
　　Useful Expressions
　　Case Study
　　Exercises
　　Unit Nine  Terms of Payment
　　Means of payment in international trade
　　Bill of exchange
　　Promissory Note
　　Cheque （Check）
　　Modes of International Payment
　　Remittance
　　Collection
　　Letter of Credit （L/C）
　　Specimen Letters
　　Vocabulary
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Preposition
　　Business Conversations
　　Useful Expressions
　　Exercises
　　Unit Ten  Insurance
　　Specimen Letters
　　Vocabulary
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Preposition
　　Business Conversations
　　Useful Expressions
　　Exercises
　　Unit Eleven  Shipment
　　Specimen Letters
　　Vocabulary
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Preposition
　　Business Conversations
　　Useful Expressions
　　Exercises
　　Unit Twelve  Complaints and Adjustments
　　Specimen Letters
　　Vocabulary
　　Words and Expressions Commonly
　　Used in Foreign Trade
　　Preposition
　　Business Conversations
　　Useful Expressions
　　Exercises
　　Unit Thirteen  Exporting, Importing and Countertrade
　　Exporting
　　Advantages of Exporting
　　Disadvantages of Exporting
　　Procedures of Exporting
　　A Systematic Approach to Exporting
　　Importing
　　Procedures of Import
　　Countertrade
　　Vocabulary
　　Unit Fourteen  Foreign Direct Investment
　　and Collaborative
　　Ventures
　　Trends in Foreign Direct Investment
　　and Collaborative Ventures
　　Motives for Foreign Direct Investment
　　（FDI） and Collaborative Ventures
　　Market-Seeking Motives
　　Resource or Asset-Seeking Motives
　　Efficiency-Seeking Motives
　　Foreign Direct Investment
　　Key Features of FDI
　　Factors to consider in selecting FDI locations
　　The Nature of Ownership in FDI
　　International Collaborative Ventures
　　Equity Joint Ventures
　　Project-Based, Non-Equity Ventures
　　Differences between these two types of collaborative ventures
　　Managing Collaborative Ventures
　　Understand Potential Risks inCollaboration
　　Pursue a Systematic Process for Partnering
　　Ensure Success with CollaborativeVentures
　　Success Factors in Collaborative Ventures
　　The Experience of Retailers in Foreign Markets
　　Challenges of International Retailing
　　International Retailing SuccessFactors
　　Vocabulary
　　Unit Fifteen  E-Commerce
　　Reasons for the fast development of E-commerce
　　Role of Intermediary in E-commerce
　　Two modes of E-commerce
　　How to start E-commerce
　　Barriers to E-commerce development
　　Vocabulary
　　Appendix 1   The Uniform Customs andPractice for Documentary
　　Credits, 2007 Revision, ICC（Publication no. 600）
　　Appendix 2  Documents
　　中国人民保险公司
　　中华人民共和国海关出口货物报关单
　　出口货物订舱委托书
　　BILL OF LADING
　　中华人民共和国上海进出口
　　商品检验局
　　COMMERCIAL  INVOICE
　　海运出口货物投保单
　　SALES CONFIRMATION
　　PACKING  LIST
　　主要参考书目
　　a

　　《国际商务英文与函电》包含国际商务的一些新知识，着重介绍国际商务业务过程中对外英文函电的写作，包括：商业书信的写作要求，建立贸易关系，促销，询盘与回复，报价、发盘和还盘，订单、销售合同及履行，支付条款，保险，装运，抱怨与调停，进出口贸易与补偿贸易，对外直接投资与合资企业等章节。本书比以往的外贸英文函电教材范围更广，内容更新；同时主要章节都配套英文对话，有助于读者在学习国际商务英文函电写作的同时，提高专业英语的口头表达能力。
　　 　　《国际商务英文与函电》可作为国际商务和国际贸易专业的核心课程双语教材。书中很多案例和相关单据都是根据作者十几年国际贸易实践工作的第一手资料进行改编的，时效性强，贴近业务实践，对实践具有指导意义，是从事国际商务业务工作者珍贵的参考材料。本书在重要章节还附有练习，有助于学生巩固所学章节内容，也方便教师教学参考。本书由林涛、姜丽等编著。