Module 1 Services beflore an Exhibition
Part 1 Promoting an Exhibition推广展会
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring about an Exhibition
Task 4 Choosing an Exhibition
Part 2 Making Exhibiting Arrangements安排参展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Part 3 Moving in an Exhibition进驻展馆
Task 1 Building the Booth
Task 2 Decorating the Booth
Task 3 Training Booth Staff
Module 2 Services at an Exhibition
Part 4 Receiving Clients接待客户
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Part 5 Presenting Products推介产品
Task 1 Presenting Products
Task 2 Talking with Visiting Clients about New Products
Task 3 Learning to Present Effectively。
Part 6 Negotiating Business洽谈业务
Task 1 Negotiating about Price
Task 2 Negotiating about Payment
Task 3 Negotiating about Shipment
Task 4 Negotiating about Packing and Insurance
Part 7 Signing a Contract签订合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services after an Exhibition
Part 8 Following up Business跟进业务
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders&Prospects
Part 9 Analyzing Exhibition Results分析会展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Appendices
Appendix 1 附录1 常用外贸专业术语缩略词
Appendix 2 附录2 国际展览专业术语
Appendix 3 附录3 部分展览专业网站
References参考文献
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