高等院校规划教材：跨文化商务沟通（第2版）

　　Chapter 1  Cultural Differences and Intercultural Communication
　　Globalization and Intercultural Business Communication
　　Understanding Culture
　　Characteristics of Culture
　　The Things Culture Does
　　Dimensions of Culture
　　Concepts about Cultural Differences and Intercultural Communication
　　Communication
　　Principles of Communication
　　The Relationship of Communication and Culture
　　Communication Barriers and Cultural Iceberg
　　Potential Problems in Intercultural Communication
　　Communication Competence
　　Chapter 2  Universal Systems
　　Economic Systems
　　Political Systems
　　Educational Systems
　　Marriage, Family and Kinship Systems
　　Social Hierarchies and Interaction
　　Chapter 3  Cultural Values and Business Cultures
　　Cultural Values
　　Attitudes
　　Belief and Religion
　　Attribution, Perception and Communication
　　Diverse Cultural Patterns
　　Chapter 4  Cultural Shock
　　Cultural Shock
　　Short Visit Culture Shock
　　The Most Common Stages of Cultural Shock
　　Alleviating Cultural Shock" （For Person）
　　Alleviating Cultural Shock （For Company）
　　Chapter 5  Verbal Communication
　　The Relationship between Language and Culture
　　Thought
　　Language Diversity
　　Vocabulary Equivalence
　　Translation Problems
　　Host Language
　　High-Context and Low-Context Language
　　Linear and Nonlinear Language
　　Parables and Proverbs
　　Slang and Other Informal Language
　　Conversation Taboos
　　Chapter 6  Nonverbal Communication
　　The Importance of Nonverbal Communication
　　The Relationship Between Verbal and Nonverbal Communication
　　Paralanguage/Metacommunication
　　Facial Expression
　　Eye Contact （Oculesics）
　　Gestures
　　Posture and Stance
　　Proxemics
　　Haptics
　　Chromatics
　　Chronemics
　　Olfactics
　　Silence
　　Chapter 7  Written Communication Patterns
　　International English
　　Guidelines for Written Communication
　　Writing Skills
　　Writing Tone and Style
　　Parts of Business Letters
　　Letter Formats
　　Resume and Job-Search Information
　　Facsimiles （Faxes）
　　Electronic Mail （E-Mail）
　　Chapter 8  Global Etiquette, Business and Social Customs
　　Making Appointments, Greeting, Invitation Customs
　　Business Card Exchange Customs
　　Gift Giving Customs
　　Bribery
　　Appearance and Dress
　　Verbal Expression Customs
　　Electronic Communication Etiquette
　　Office Customs
　　Holiday Greetings and Customs
　　Air Travel Etiquette
　　Dining and Tipping Practices
　　Humor, Superstitions and Taboos
　　Chapter 9  International Negotiation Process and Strategies
　　Cross-Cultural Negotiation Considerations
　　Variables Affecting Intercultural Negotiations
　　Intercultural Negotiation Models
　　Defining the Process
　　Strategies
　　Intercultural Negotiation Guidelines
　　Stereotypes that Affect Intercultural Negotiations
　　Chapter 10  Intercultural Management
　　Corporate Culture
　　Corporate Culture and Intercultural Communication
　　The Multinational Corporation. Communication and Management
　　Implications of Cultural Aspects of Business Structures for Communication
　　The Multinational Business Context
　　Cultural Conflicts in the Workforce
　　Conflict Managing
　　The Cross-Cultural Team
　　Chapter 11  Marketing Across Cultures
　　What is Marketing Across Cultures
　　Marketing and Communication Breakdown
　　The Cultural Environment
　　The Global Consumers
　　Product's Adaptation and Culture
　　Language, Design and Brand Name
　　Advertising
　　Basic Steps To Global Marketing
　　International Website Marketing
　　Chapter 12  Intercultural Business Behavior
　　United States of America
　　Japan
　　Germany
　　South Korea
　　Russia
　　United Kingdom
　　France
　　Australia
　　Saudi Arabia
　　References

　　    《高等院校规划教材：跨文化商务沟通（第2版）》前4章对文化及文化构成元素进行概括介绍与分析；第5至8章阐述了文化差异的表现；第9至12章介绍了跨文化商务沟通的类型，包括跨文化谈判、跨文化管理、跨文化营销。