新世纪商务英语专业本科系列教材:商务英语阅读教程4(学生用书)

目 录内容简介
Unit 1
Part I Pre-reading Questions
Part II Extenslve Reading
Text A Sri Lanka Trade
Text B Principles of the Trading System
Part III Reading Skills
Part IV Supplementary Reading: Selected Part of the Doha Agenda
Part V Test Yourself
Unit 2
Part I Pre-reading Questions
Part II Extensive Reading
Text A A General Introduction to the World Trade Organization
Text B The Uruguay Round
Part III Reading Skills
Part IV Supplementary Reading: 10 Benefits of the WTO Tradin System
Part V Test Yourself
Unit 3
Part I Pre-reading Questions
Part II Extensive Reading
Text A Overview of Economic Integration
Text B China and Regional Economic Integration
Part III Reading Skills
Part IV Supplementary Reading: Regional Economic Integration In China Today
Part V Test Yourself
Unit 4
Part I Pre-reading Questions
Part II Extensive Reading
Text A Introduction to International Economic Law
Text B International Trade Regulation
Part III Reading Skills
Part IV Supplementary Reading: Internatonal Commercial Terms
Part V Test Yourself
Unit 5
Part I Pre-reading Questions
Part II Extensive Reading
Text A International Marketing and Its Growing Importance
Text B Market
Part III Reading Skills
Part IV Supplementary Reading: One of the Entry StrateOles —— Joint Venture
Part V Test Yourself
Unit 6
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Birth of a European Currency: the Euro
Text B International Capital Market
Part III Reading Skills
Part IV Supplementary Reading: Balance of Payments (BOP)
Part V Test Yourself
Unit 7
Part I Pre-reading Questions
Part II Extensive Reading
Text A Introduction toInternationa Payments
Text B Factoring
Part III Reading Skills
Part IV Supplementary Reading: O/berpayments
Part V Test Yourself
Unit 8
Part I Pre-reading!Questlons
Part II Extensive Reading
Text A Accounting and Double-entry System
Text B About International AccounUng
Part III Reading Skills
Part IV Supplementary Reading: The Most Fundamental Accounting Principle
Part V Test Yourself
Unit 9
Part I Pre-reading Questions
Part II Extensive Reading
Text A Advantages of International Lo~jlstlcs
Text B About LoglsUcs .
Part III Reading Skills
Part IV Supplementary Reading: DHL
Part V Test Yourself
Unit 10
Part I Pre-reading Questions
Part II Extensive Reading
Text A International Investment
Text B Foreign Direct Investment
Part III Reading Skills
Part IV Supplementary Reading FDI Behavior of MNCS
Part V Test Yourself
Unit 11
Part I Pre-reading Questions
Part II Extenslve Reading
Text A To Bow or to Shake Hands? —— Cultural Differences and Networking Etiquette
Text B Take Off Your Shoes and Ask for Slippers: Integrating Corporate Culture
In Global Business
Part III Reading Skills
Part IV Supplementary Reading: Doing Business In China
Part V Test Yourself
Unit 12
Part I Pre-reading Questions
Part II Extensive Reading
Text A MICE Industry and Its Players
Text B Key Factors for Successful Events
Part III Reading Skills
Part IV Supplementary Reading: Essential Elements of the MICE Market
……
Part I Pre-reading Questions
Part II Extenslve Reading
Text A Sri Lanka Trade
Text B Principles of the Trading System
Part III Reading Skills
Part IV Supplementary Reading: Selected Part of the Doha Agenda
Part V Test Yourself
Unit 2
Part I Pre-reading Questions
Part II Extensive Reading
Text A A General Introduction to the World Trade Organization
Text B The Uruguay Round
Part III Reading Skills
Part IV Supplementary Reading: 10 Benefits of the WTO Tradin System
Part V Test Yourself
Unit 3
Part I Pre-reading Questions
Part II Extensive Reading
Text A Overview of Economic Integration
Text B China and Regional Economic Integration
Part III Reading Skills
Part IV Supplementary Reading: Regional Economic Integration In China Today
Part V Test Yourself
Unit 4
Part I Pre-reading Questions
Part II Extensive Reading
Text A Introduction to International Economic Law
Text B International Trade Regulation
Part III Reading Skills
Part IV Supplementary Reading: Internatonal Commercial Terms
Part V Test Yourself
Unit 5
Part I Pre-reading Questions
Part II Extensive Reading
Text A International Marketing and Its Growing Importance
Text B Market
Part III Reading Skills
Part IV Supplementary Reading: One of the Entry StrateOles —— Joint Venture
Part V Test Yourself
Unit 6
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Birth of a European Currency: the Euro
Text B International Capital Market
Part III Reading Skills
Part IV Supplementary Reading: Balance of Payments (BOP)
Part V Test Yourself
Unit 7
Part I Pre-reading Questions
Part II Extensive Reading
Text A Introduction toInternationa Payments
Text B Factoring
Part III Reading Skills
Part IV Supplementary Reading: O/berpayments
Part V Test Yourself
Unit 8
Part I Pre-reading!Questlons
Part II Extensive Reading
Text A Accounting and Double-entry System
Text B About International AccounUng
Part III Reading Skills
Part IV Supplementary Reading: The Most Fundamental Accounting Principle
Part V Test Yourself
Unit 9
Part I Pre-reading Questions
Part II Extensive Reading
Text A Advantages of International Lo~jlstlcs
Text B About LoglsUcs .
Part III Reading Skills
Part IV Supplementary Reading: DHL
Part V Test Yourself
Unit 10
Part I Pre-reading Questions
Part II Extensive Reading
Text A International Investment
Text B Foreign Direct Investment
Part III Reading Skills
Part IV Supplementary Reading FDI Behavior of MNCS
Part V Test Yourself
Unit 11
Part I Pre-reading Questions
Part II Extenslve Reading
Text A To Bow or to Shake Hands? —— Cultural Differences and Networking Etiquette
Text B Take Off Your Shoes and Ask for Slippers: Integrating Corporate Culture
In Global Business
Part III Reading Skills
Part IV Supplementary Reading: Doing Business In China
Part V Test Yourself
Unit 12
Part I Pre-reading Questions
Part II Extensive Reading
Text A MICE Industry and Its Players
Text B Key Factors for Successful Events
Part III Reading Skills
Part IV Supplementary Reading: Essential Elements of the MICE Market
……
目 录内容简介
《新世纪商务英语专业本科系列教材:商务英语阅读教程4(学生用书)》主要供高等院校商务英语专业本科、英语专业本科和财经类本科一、二年级学生使用,也可供具有相当英语水平的商界从业人员阅读。本教程注重能力培养,主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力。本教程还将培养阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量作为预设目标。
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