第一章 电子商务的介绍 Chapter One Introduction to E-commerce
Lesson One Defining E-commerce
Lesson Two Explore E-commerce Development
Lesson Three Types of E-commerce
Vocabulary
Learning and Speaking
After-class Exercises
第二章 电子商务的特点 Chapter Two Characteristics of E-commerce
Lesson One Advantages of E-commerce
Lesson TWO Limitations of E-commerce
Lesson Three Scope of E-commerce
Vocabulary
Listening and Speaking
After-class Exercises
第三章 电子商务的组成选项Chapter Three E-commerce Options
Lesson One Identifying E-commerce Components
Lesson Two Identifying E-commerce Developing Stages
Vocabulary
Listening and Speaking
After-class Exercises
第四章电子营销Chapter Four E-marketing
Lesson One Identifying Marketing Issues
Lesson Two Marketing Research
Lesson Three Monitoring Customer Visits
Vocabulary
Listening and Speaking
After-class Exercises
第五章电子支付Chapter Five Electronic Payment
Lesson One Defining Electronic Payments
Lesson Two Identifying E-Payment Options
Lesson Three Exploring E-Cash
Lesson Four Understanding Credit Card Issues
Lesson Five Deftning Merchant Accounts
Lesson Six Exploring M一Commerce
Vocabulary
Listening and Speaking
After-class Exercises
第六章客户服务Chaptel Six Customer Service
Lesson One（2ustomer Set-vice IssLles
Lesson TWO Customer Service Options
Vocabulary
Listening and Speaking
After-class E：xercises
第七章 电子商务安全Chapter Seven E-commerce Security
Lesson C）ne E-commerce SecuIity Threats
Lesson TWO SecuIity Meastires and Enforcement，sfor Ecommerce Voeabulary
Listening and Speaking
After-class Exercises
课文翻译与练习答案
第一章课文翻译
第一章练习答案
第二章课文翻译
第二章练习答案
第三章课文翻译
第三章练习答案
第四章课文翻译
第四章练习答案
第五章课文翻译
第五章练习答案
第六章课文翻译
第六章练习答案
第七章课文翻译
第七章练习答案
参考文献
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