1 LAUNCHING A NEW PRODUCT
Section 1 Talking Face to Face
Section 2 Being All Ears
Section 3 Maintaining a Sharp Eye
Passage A Buying a House of Our Own
Passage B Haier Culture, Haier Brand and Haier idea
Section 4 Trying Your Hand
Having Some Fun
2 PROMOTING ACTIVITIES
Section 1 Talking Face to Face
Section 2 Being All Ears
Section 3 Maintaining a Sharp Eye
Passage A Marketing: Key to Producing Bestsellers
Passage B Bu.siness is Business Around the World or is it?
Section 4 Trying Your Hand
Having Some Fun
3 PURCHASE AND PAYMENT
Section 1 Talking Face to Face
Section 2 Being All Ears
Section 3 Maintaining a Sharp Eye
Passage A My Shopping Experiences
Passage B Convenience Is Most tmportant
Section 4 Trying Your Hand
Having Some Fun
4 TRAINING AND LEARNING
Section 1 Talking Face to Face
Section 2 Being All Ears
Section 3 Maintaining a Sharp Eye
Passage A My Study-Abroad Experience at Lancaster Univerb-rty
Passage B Continuous Learning
Section 4 Trying Your Hand
Having Some Fun
5 PARTNERSHIP AND COOPERATION
Section 1 Talking Face to Face
Section 2 Being All Ears
Section 3 Maintaining a Sharp Eye
Passage A Thai Perceptions of Their Expat Co//eagues - Survey Resu/ts
Passage B A Teacher Goes Deep into China
Section 4 Trying Your Hand
Having Some Fun
6 BRANDS AND ADVERTISEMENTS
Section 1 Talking Face to Face
Section 2 Being All Ears
Section 3 Maintaining a Sharp Eye
Passage A Brand Name
Passage B Brand China
Section 4 Trying Your Hand
Having Some Fun
7 SHARING THE LOSS
Section 1 Talking Face to Face
Section 2 Being All Ears
Section 3 Maintaining a Sharp Eye
Passage A Insurance
Passage B Don'ts Hp Up on Your Cover
8 DEVELOPMENT PLANNING
SELF-ASSESSMENT
KEYS&TRANSLATIONS
VOCABULARY&PHRASES