Unit One
TextⅠ：Competence and Competitive Advantage
TextⅡ：How Culturally Aware Are You？
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Unit Two
TextⅠ：Ethics and Competitiveness——Putting First Things First
TextⅡ：Classroom Conundrum：Profits + Ethics =？
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Unit Three
TextⅠ：Global Transportation Options
TextⅡ：Holidays may be Hazardous to International Logistics Systems
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Unit Four
TextⅠ：Transportation Management Strategy
TextⅡ：Transportation：The Forgotten Factor
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Unit Five
TextⅠ：Careers in Logistics
TextⅡ：Supply Chain Technology
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Unit Six
TextⅠ：Strategic Planning for Logistics and Supply Chain Management
TextⅡ：E-Business in Supply Chains
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Unit Seven
TextⅠ：A Vision of World Class Logistics
TextⅡ：The Challenge of Maintaining Continuous Superiority
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Unit Eight
TextⅠ：Organizational Culture and Ethical Practices
TextⅡ：A Regional Analysis of North American Logistics
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Unit Nine
TextⅠ：Chinese Walls
TextⅡ：The Remarkable Evolution of RoadRailer
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Unit Ten
TextⅠ： E-Hubs. The New B2B Marketplace
TextⅡ：The Future of Electronic Money
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Unit Eleven
TextⅠ：The Economic Role of the Shipping Industry
TextⅡ：The Role of Ports in the Transport System
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Unit Twelve
TextⅠ：Economic Growth and Sea Trade
TextⅡ：Why do Countries Trade？
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Unit Thirteen
TextⅠ：How to Frame a Message， the Art of Persuasion and Negotiation
TextⅡ：Collaborative Selling
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Unit Fourteen
TextⅠ：Science and Truth
TextⅡ：Cut-Price Killers
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Unit Fifteen
TextⅠ：International Trade and Economic Development
TextⅡ：International Trade and the Nation‘s Standard of Living
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Key to the Exercises
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