Chapter 1 Cross Culture of Business
Section I
Text A Aspects of Culture （ I ）
Reading Passage 1， Passage 2
Section II
Text B Aspects of Culture （ II ）
Reading Passage 3， Passage 4
Reading Skill Prereading
Chapter 2 Business Etiquette
Section I
Text A Everyday Etiquette for Office Life
Reading Passage 1， Passage 2
Section II
Text B Handshakes
Reading Passage 3， Passage 4
Reading Skill Speed Reading
Chapter 3 Insurance
Section I
Text A Insurance and Its Functions
Reading Passage 1， Passage 2
Section lI
Text B Types of Insurance Coverage
Reading Passage 3， Passage 4
Reading Skill Skimming
Chapter 4 Global Corporations
Section I
Text A Multinationals
Reading Passage 1， Passage 2
Section II
Text B The Ups and Downs of Sanyo
Reading Passage 3， Passage 4
Reading Skill Scanning
Chapter 5 Successful Businessmen
Section I
Text A Inspiration and Hard Work Made Me an Entrepreneur
Reading Passage 1， Passage 2
Section H
Text B Malcolm McLean
Reading Passage 3， Passage 4
Reading Skill Context Clues
Chapter 6 Economy and Business
Section I
Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market
Reading Passage 1， Passage 2
Section lI
Text B Pepsi Gets Street Smart
Reading Passage 3， Passage 4
Reading Skill Main Idea
Chapter 7 Advertisements
Section I
Text A The Advertising Standards Authority：An Advertising Watchdog
Reading Passage 1， Passage 2
Section lI
Text B Advertising
Reading Passage 3， Passage 4
Reading Skill Stems and Affixes
Chapter 8 Internet and E-commerce
Section I
Text A Surfing to Success
Reading Passage 1， Passage 2
Section II
Text B Getting World onto Intemet Train
Reading Passage 3， Passage 4
Reading Skill Paragraph Analysis： Reading for Full Understanding
Keys to Exercises
Vocabulary
References
缺书网
扫码进群